Pursway Appoints Bob Fox to Regional Director of Asia Pacific

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Former CEO of TIME Telekom, regional head of BT to lead Pursway’s expansion in Asia Pacific

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Pursway, the leading provider of Influencer Marketing Management solutions, announced the appointment of Mr. Bob Fox as Regional Director, Asia Pacific. Mr. Fox will oversee Pursway’s expansion into the telecommunication, retail, and financial services verticals in the region. Mr. Fox brings to the position more than 25 years of experience, leadership qualities and breadth of knowledge in telecommunication, innovation, customer care, and market development.

Before joining Pursway, Mr. Fox had served as CEO for TIME Telekom. Before that he was one of the founders of Starhub, and the Regional General Manager Asia Pacific for business development with BT. Mr. Fox held additional senior positions in telecommunications and other sectors including covering a suite of enterprise solutions.

Mr. Fox holds a master’s degree from Stanford University Graduate School of Business and BA LLB from UNSW in Australia.

“We are excited to have Bob join Pursway to spearhead our presence in Asia Pacific. Bob’s knowledge of Asia Pacific and focus on customer needs are strong assets for Pursway,” said Elery Pfeffer, Founder and CEO of Pursway. “Bob has previously been responsible for establishing regional presence and generating significant sales and profit growth for telecommunications, marketing companies and companies in other verticals. He has built and managed teams in start-up environments and established companies alike. We expect Bob to play a pivotal role in Pursway’s continual growth.”

Pursway’s Influencer Marketing Management solution has already helped some of the world’s largest consumer organizations to consistently improve marketing effectiveness and increase top-line revenues.

“I am delighted to join the growing Pursway team. Given the remarkable results Pursway’s customers are achieving, the company’s solution will rapidly become a strategic component in many organizations growth in APAC. I look forward to working closely with our customers to continue building upon Pursway’s proven track record.” said Mr. Fox.

About Pursway
Pursway offers the first and only solution that empowers companies to monetize social influence in a scalable and measurable manner. Based on over fifty patent-pending algorithms, the Pursway Influencer Marketing Management software enables companies to pinpoint the customers that most influence the purchasing decisions of their friends and families. Unlike solutions that monitor social media activities, Pursway recognizes influence based on the analysis of actual customer transactions, so influencers and followers can be identified whether they communicate online or offline, where most influence takes place.

Pursway also offers consulting services and best practices to help companies maximize the impact of influencers and the viral effect they create in their marketing campaigns and customer relationships strategies. Using Pursway’s solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.


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Adi Bar-Lev
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