A New Model For Legal Services - Azrights Launches Online Business Information Site (OBIS)

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In the current economic climate, many small to medium businesses are finding it difficult to afford legal services which they know they need. So they are getting by using templates downloaded from the web or simply doing without anything, hoping that nothing will go wrong. Using templates without understanding whether they may be appropriate for your business, could do more harm than good. To provide a solution to this problem, Azrights have come up with an affordable online business service, OBIS, to cover essential legal needs at a price which a small business can afford.

In the current economic climate, many small to medium businesses are finding it difficult to afford legal services which they know they need. So they are getting by using templates downloaded from the web or simply doing without anything, hoping that nothing will go wrong. Using templates without understanding whether they may be appropriate for your business, could do more harm than good.

To provide a solution to this problem, Azrights have come up with an affordable online business legal service, OBIS, (http://www.ip-brands.com/obis) to cover essential legal needs at a price which a small business can afford.

OBIS is a dedicated online business information site offering guidance on the law and practice businesses need to know when engaging internet service providers, and doing business online. It is a cost effective way to access the legal and other significant information that is essential to understand before taking your business to the internet.

Intellectual property laws like copyright underlie many aspects of the internet, be it the rights in a website, use of content and images, or what may and may not be copied or linked to. There are numerous business issues too, such as how to properly specify a site, or effectively engage internet marketing consultants. There is also the need to know about the legal requirements for your website, such as a privacy policy and other documentation required to comply with the law. And there are many issues to know about, in terms of online branding, use of domain names, and trade marks.

Why Azrights set up OBIS

We set up OBIS for two reasons. Firstly, potential clients simply did not have the budget to spend £2500+ on legal fees for their start up business.

Many of these businesses were instead drafting their own documents - often by copying those of competitors. In the process many of them were not managing the legal and business risks they run at all effectively. A competitor's terms may not even be correct or will probably be inappropriate for another firm to use. There is a downside to lack of proper advice - usually the very viability of the business is at risk.

Azrights searched for a way for small businesses and start ups to retain proper lejgal services in an affordable way, so as to access the sort of legal information and support they needed.

Another consideration was the experience of clients whose online projects had wasted time and effort, and even disputes. Online business is a key area in which clients need guidance.

The internet looks deceptively easy. But the informal culture that prevails online means there is a real danger that businesses get drawn into complex and expensive transactions without putting in place any of the safeguards they would usually employ offline. Businesses have be known to spend £100,000 and more - on expensive sites, search engine optimization (SEO), and other marketing assistance - and yet run out of money before achieving any online success. There is no point spending on SEO until other matters are first properly thought through.

Navigating around OBIS

Although individual pieces of information and guidance on OBIS may not be unique,the information taken as a whole is not generally accessible elsewhere. The benefit of OBIS is in saving time , and providing a source that can be trusted.

Also, those who don't know what they don't know cannot even start to hunt for the right information. By missing out on key information it is not possible to properly manage risks and spot opportunities. Accessing OBIS enables businesses to be in the know on important issues concerning online business.

Benefit of taking up access to OBIS now

Basic access to OBIS is a very affordable £25 per month initially while the site is still in its "beta" stage and early adopters save by not having to pay a joining fee.

With this basic level of access, clients will be able to raise quick queries without charge. OBIS features explanations of how to file a trade mark. So, for those wanting to register their own trade mark, the subscription fee includes a review of the trademark application form before they are submitted. As there are no refunds if an application fails, it is important to check that there are no obvious errors in it.

The Intellectual Property Office, though helpful, will not look at an application form before submission.

There are a number of extras that may be added, depending on which documents are needed, or if company secretarial services are required. There is even have a guidance and supervision option, so that for those wanting to drafting their own agreements can be guided and then reviewed once completed.

Azrights Solicitors (http://www.ip-brands.com) are an Intellectual Property and Internet law firm and trademark attorneys (http://www.azrightstrademarkregistration.co.uk). For further information on Azrights, visit our Internet law and online branding page (http://www.ip-brands.com/services/online-lawyers-and-website-services.aspx)

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Shireen Smith
Azrights
0207 700 1414
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