ResponseTek Fall '10 Release Expands Workflow Capabilities to Help Businesses Drive Continuous Improvement

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ResponseTek:CEM's new features and enhancements increases flexibility and customization for clients.

As the leading vendor of on-demand Customer Experience Management (CEM) software, ResponseTek is pleased to announce the addition of new workflow options directly integrated into its cloud-based platform. The new release expands on existing workflow tools to increase the flexibility of custom-defined rules, enabling our clients to tailor workflow rules based on their needs.

ResponseTek:CEM's integrated action management now supports a wide range of customization options, including customized status management, rules-based linkages between statuses and assignees, and mappings of specific workflow rules to specific user roles. Action management is available to all clients, and these new customization options add flexibility to ensure the rules and workflow can be mapped to meet any specific situation needed by our users. The Release includes several other enhancements including support for file attachments on actions and notes which make it even easier for ResponseTek users to share information and collaborate on solutions.

"We are seeing today's market research and customer insight programs quickly evolve into real-time drivers of business improvement," explains Gord Elder, Product Group Director at ResponseTek. "With the addition of more flexible action management functionality, this release helps ResponseTek maintains its advantage as the leading hosted software platform for customer experience professionals."

For more information on ResponseTek and the Fall ´10 Release of ResponseTek:CEM, call 1-866-484-2900 (toll-free in North America), or +1 (604) 484-2900 (toll worldwide).

About ResponseTek
ResponseTek is the global leader in on-demand Customer Experience Management (CEM) solutions, transforming the voice of the customer into actionable business intelligence. ResponseTek provides its groundbreaking CEM solutions to Global 1000 corporations, including leading firms in the telecom, banking, insurance, retail, and online industries. ResponseTek is headquartered in Vancouver, Canada, with offices in Toronto, Canada and London, UK. Visit our website at

Media Contact:
Gord Elder
Product Group Director
+1 (604) 484-2900 x239


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Gord Elder
604-484-2900 ext. 239
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