Avangate Hosts 3rd Global Software Selling Conference in China

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The Event is an Opportunity for 250+ Software Vendors, Publishers and Affiliates to Network and Find New Business Partnerships

We are excited to host our third software conference in China. Feedback from previous editions has been very positive, Laurentiu Ghenciu, VP of Global Sales and Marketing

Avangate, full service provider of electronic software distribution and partner management solutions for the software industry, will host its third Software Conference in Shanghai, China, on December 4th.

With this conference, Avangate continues the series of events dedicated to Chinese software companies who are looking to find new partnerships and expand sales internationally. The agenda covers a wide variety of topics, from US and European Software Market Insights and Trends for 2011, to practical tips on how to promote software products and conversion rate optimization tools. Online retailers and promoting products via software catalogs are also high on the interest list.

Within the Avangate network, vendors operating out of China have seen an average 20% increase in software sales in 2010 compared with 2009. Software developers as well as marketing and sales people will have the opportunity to ask questions and exchange ideas with their peers in the software industry, Avangate clients included.

“We are excited to host our third software conference in China. Feedback from previous editions has been very positive. Software companies we’ve spoken to are particularly interested in eCommerce and international market information: trends, buying habits and even more so in real-life success stories and hands-on approach to go-to-market strategy”, mentioned Laurentiu Ghenciu, VP of Global Sales and Marketing.

We are also particularly delighted to have as special guests Frank Chang, Marketing Director at DVDFab Software and Jack Han, Founder of WinXDVD, both successful software companies that are willing to share their valuable experience in international software sales”, added Ghenciu.

More than 250 attendees - software vendors, publishers and affiliates - are expected to join the event, making it a great opportunity to find new partnerships and discuss marketing opportunities.

Avangate representatives will be available on-site to discuss the latest eCommerce platform capabilities and also provide insights into how software vendors can take advantage of additional sales channels in the Avangate network and increase sales by implementing software subscription revenue models or smart follow-ups.

The Avangate conference takes place December 4th 2010, between 13:30 - 19:00, at the Shanghai Everbright Convention & Exhibition Center International Hotel, China on No. 66 Cao Bao Road, Xuhui District.

For more details on the conference agenda and to register, please visit the Avangate website.

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Delia Ene
Avangate
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