The App That Knows Art: Collectrium Brings Mobile Technology to Miami Art Fairs

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Visitors to Miami Arts Week this December will be able to enjoy the international art fairs in a completely new way with artwork image-recognition iPhone apps from Collectrium.

Collectrium iPhone app automatically identifies exhibited artworks.

Collectrium brings an innovative way for art collectors to interact with the fair, which will greatly enhance the art fair experience for both collectors and gallerists.

Visitors to Miami Arts Week this December will be able to enjoy the international art fairs in a completely new way with artwork image-recognition iPhone apps from Collectrium.

International art shows such as SCOPE, ART ASIA and AQUA will be using Collectrium’s revolutionary image-recognition iPhone application to enhance their visitors’ art fair experience. Collectrium is also proud to announce that the ART MIAMI iPhone app is powered by Collectrium technology.

Miami art fairs visitors can download both Collectrium and Art Miami apps at http://collectrium.com/iphone or directly from the Apple App Store.

***Automatically identifying exhibited artworks***

An art fair visitor equipped with Collectrium mobile app will be able to point an iPhone at any registered artwork exhibited at the fair and:

●    instantly receive extensive information on the artist and the piece
●    add the artwork to “My Collection” favorites
●    share with friends via Facebook, Twitter and email
●    contact the gallery about the artwork.

After exploring the art fairs with the Collectrium iPhone app, collectors end up with a browsable list of favorite artworks they have seen at the fair, complete with detailed information on each work, artist, and exhibiting gallery.

“Art Miami is Miami’s original art fair featuring some of the best in modern and contemporary works of art from over 100 top international galleries,” said Nick Korniloff, Partner and Director of Art Miami. “Collectrium brings an innovative way for art collectors to interact with the fair, which will greatly enhance the art fair experience for both collectors and gallerists. We are very excited to be in the forefront of the technological changes in the art world.”

***Mobile art fair catalog in the palm of your hand***

In addition to using the Collectrium iPhone app to automatically identify artworks, Miami Art Fairs visitors will be able to:

●    browse the entire art show catalogue on their smart phones
●    explore interactive floor maps of participating art fairs
●    view all the programming and scheduling information about the fairs.

Furthermore, the visitors who store their own private collections on Collectrium will have access to their artworks through the same mobile app, alongside the artworks exhibited at the art fairs.

“Collectrium is a leader in the new breed of mobile and social applications for the art world,” said Alexis Hubshman, Founder and President of the SCOPE Art Fair. “Collectrium's cutting-edge technology will enhance the SCOPE experience for our visitors and exhibitors alike.”

***Leading the technology revolution in the art world***

Collectrium’s iPhone app joins the company’s extensive lineup of groundbreaking technologies and products for the art world. As the world’s first online and mobile collection management platform to cover the entire art world ecosystem of art fairs, galleries, collectors, and artists, Collectirum’s “Beautiful technology for the art world” is unmatched in the industry for its design and innovation.

Collectrium’s new iPhone app makes art fairs more interactive between visitors and exhibitors. It enhances the onsite experience while also allowing visitors to take the fair home with them. It is part of the next generation of tools that Collectrium is providing to the art community.

●    Download the free Collectrium iPhone app at http://collectrium.com/iphone or at the Apple App Store.
●    Download the free Art Miami iPhone app at the iPhone App Store.

To see the Collectrium iPhone app in action, visit Art Miami, SCOPE Miami, Art Asia and Aqua Art Miami during Miami Arts Week, November 30th through December 5th, 2010, or take it with you to any participating gallery or any major museum around the world.

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About Collectrium

At Collectrium, we are passionate about developing solutions for the art community. Collectrium is about finding art, sharing art, and managing your art collection online, privately and securely. We work with collectors, artists, galleries, art organizations, and art fairs. We offer a powerful web tool that enhances the way you interact with your art and the way your art interacts with others. We also provide innovative technology for discovering and displaying art on mobile devices, including the revolutionary art identification and art similarity tools. Collectrium is based in New York City. To learn more about Collectrium, visit http://www.collectrium.com.

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Jim Molidor, Director
Collectrium
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