Sacramento, CA (PRWEB) November 30, 2010
StreamSend, a leading email marketing software provider, is helping two Sacramento-based, non-profit organizations better reach their network of supporters and build relationships more cost-effectively.
The Children's Receiving Home of Sacramento and the Downs Syndrome Information Alliance are using StreamSend to create and send newsletters, increase attendance at non-profit fund-raising gatherings and drive traffic to their websites.
Tight budgets and limited resources demanded an email marketing solution that was easy-to-use and inexpensive, but could create communications that were reader-friendly, measurable and elicited greater response. After resolving to make these improvements to their in-house email system, the organizations selected StreamSend.
Now, the organizations are better able to shape their lists and reach interested readers by knowing who is reading their emails and clicking what links to the site, by topic. The enhanced email format and more targeted recipients are helping to attract more volunteers and donations.
"We have been able to use StreamSend to create newsletters that are more visually appealing, and then build readership and response by continuing to improve those elements that campaign tracking shows are most effective," said Hilary Sisson, marketing and development manager for the organizations. "We have been getting great feedback, while responses and visits to the sites are continuing to grow."
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company's flagship product.