Monetizing Mobile: xAD Selects Telmetrics to Power Call Tracking for Growing Local Mobile Advertising Platform

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Telmetrics Call Tracking and Analytics to Validate 10 Million Monthly Quality Phone Leads Generated by xAD

Having effective call tracking provides transparency to our ad partners and helps advertisers monitor mobile conversion rates and ROI.

Proving the power of call tracking for mobile media, Telmetrics, the leading provider of advertising call measurement solutions, today announced that xAD selected Telmetrics’ call tracking solution to help validate mobile ad leads. xAD is a leading provider of mobile local search advertising solutions.

With Telmetrics call tracking, xAD will deliver quality lead generation data for calls placed via mobile ads across the company’s platform of mobile search publishers, local directory and navigation providers and carriers. The xAD network includes more than one million national, regional and local advertisers that are targeting consumers at the point of purchase.

“We chose Telmetrics for call tracking because of their commitment to quality and because they have the scale required to accommodate our growing network. Currently, that includes more than 100 million monthly local searches – more than 10 percent of which result in a phone call to the business,” said Craig Hagopian, chief marketing officer of xAD. “Having effective call tracking provides transparency to our ad partners, and helps advertisers monitor mobile conversion rates and ROI.”

Telmetrics’ call measurement products track the lead generation quality of local search advertising for hundreds of thousands of SMBs and national franchise locations while protecting lead validity with Telemarketer Call Block. Additional performance measures include call durations, caller demographics, caller locations and peak calling times.

“Mobile consumers are closer to the point of purchase than when using other media – they have an immediate need and are ready to buy,” said Bill Dinan, president of Telmetrics. “Quality lead generation data is crucial to helping validate the success of mobile ad programs and we are excited to help enable xAD’s growth.”

About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics to provide innovative call tracking and optimization solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for traditional and digital mediums; while offering marketers a more complete ROI picture across converging media. For more information, visit Telmetrics.com.

About xAD, Inc.
xAD connects local businesses to mobile consumers. xAD is the largest local mobile search and advertising network in the United States. The company’s patented mobile optimization technology identifies who, what, and where an end user is, and serves the most relevant click, call and check in based advertising. The xAD team has years of experience in developing mobile search algorithms, and has successfully applied this knowledge to unlock the potential of the local mobile market. xAD publishers and advertisers benefit from the scale and reach of the LocalAdXchangeTM platform that manages billions of search and ad requests with the largest combined network of more than one million local and national performance-based advertisers. For more information on xAD, visit xAD.com.

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Meggan Manson
Young & Associates for Telmetrics
301-371-6995
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Alice Joy
VSC PR for xAD
415-677-9125
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