Orlando, FL (PRWEB) December 1, 2010
The Search Monitor, an ad monitoring tool that tracks competitive advertising in real-time, announced today the launch of comparison shopping engines (CSE’s) reporting on its all-inclusive platform.
The Search Monitor now deeply monitors comparison shopping engines (CSE’s) through its customizable platform, with Google Product Search included in this initial release. Retailers and their SEM agencies will find out who is competing on various shopping items, including rank, pricing, free shipping offers, and item descriptions. E-Tailers focused on the shopping channel will gain valuable information on each competitive seller, including number of items listed, reviews, and ratings details-- all across multiple countries.
“Our promise is to continuously innovate our services based on client feedback. We have done just that by incorporating CSE’s in to The Search Monitor’s comprehensive platform in time for the holiday shopping season,” says Lori Weiman, CEO of The Search Monitor.
According to the Interactive Advertising Bureau (IAB), total online advertising revenues in the U.S. reached $6.4 billion in the third quarter of 2010, representing the strongest three months in the industry’s history. Shopping is on pace for a record holiday season as Comscore reports that holiday sales were up 9% on Black Friday and 28% on Thanksgiving Day 2010.
About The Search Monitor
The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, mobile, and shopping engines worldwide. Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor to help gather and manage information more effectively. To learn more please visit http://www.thesearchmonitor.com.