The program gives us the flexibility to perform real-time changes much more frequently, which improves account performance. The increased automation will help our campaigns and keyword lists evolve much faster.
New York, NY (PRWEB) November 30, 2010
Leading digital marketing agency Resolute Digital today announced its acceptance into the Google Preferred AdWords API Pricing Program. The Google Preferred AdWords API Pricing Program was established in April 2010 as an initiative that significantly or completely eliminates AdWords API fees. Becoming a member of the AdWords API Pricing Program is very beneficial for both agencies and clients because it cuts costs while increasing the efficiency of paid search campaigns.
Top agencies accepted into the preferred pricing program are required to be certified under the new Google AdWords Certification Program (GACP). Google replaced their previous Google Advertising Professionals program in April to include higher standards and more challenging examinations. Resolute Digital achieved this status shortly after the program was announced.
With a client list that varies from small start-ups to major industry players, Resolute Digital understands the importance of running customized paid search campaigns. API automation is almost a requirement for that to happen. "We use customized proprietary bid management tools for each client because we don't agree with the idea that one size fits all" says Managing Partner Jarod Caporino.
The agency uses proprietary bid management tools and a client accessible Resolute Reporting Dashboard to manage and report on campaigns. Greg Wittmann, Resolute's Director of Paid Search & Analytics, explains "The program gives us the flexibility to perform real-time changes much more frequently, which improves account performance. The increased automation will help our campaigns and keyword lists evolve much faster.” He adds “I'm especially excited to see the immediate savings on some of our massive phrase and exact keyword build-outs."
Resolute Digital is a now a part of an elite group of agencies in the country that are Google AdWords Certified Partners, Google Analytics Certified Partners and privileged with Google AdWords API Preferred Pricing. Resolute’s specialty in search and analytics is only one component of the full service agency, as it also offers services in design, development, media and analytics for both online and mobile applications.
Resolute Digital is based in the Greater New York area. For more information please visit http://resoluted.com.