Media Training Executive Brings Services "Home" to Wisconsin

Share Article

LA-based media training firm is expanding to Wisconsin. Women Media Pros will now offer media interview training and crisis communications to Wisconsin businesses and professionals. Firm is lead by a former CNN VP and a Milwaukee native.

Women Media Pros, an LA-based media consulting firm, formed by Milwaukee native Suzanne Spurgeon, is expanding and will now offer media training for executives in Wisconsin. Spurgeon says, “Executives everywhere face media scrutiny and need to be fully prepped by professionals before media interviews and appearances. And with so many major businesses based in the Milwaukee area alone, there is a need here for our services. And I am personally thrilled to bring my team of professional media trainers to my home town.”

Spurgeon, a former CNN Vice President, formed Women Media Pros three years ago as a resource for executives and others who are experts in their fields, but need some help dealing with the media. Early in her career, Spurgeon worked at WVTV in Milwaukee. Her team of media consultants has experience in major markets across the country, and at networks including Fox News Channel, ABC, CBS and BET. Check their bios at

“In a 24-7 news environment where viral videos can impact a business’ bottom line, media training is a wise investment for any business,” according to Women Media Pros consultant Claudia McMahon.

Both Spurgeon and McMahon are experts in Crisis Communication who advise clients it is so much better for a company to be proactive and have a crisis communication plan in place; rather than just be reactive when a crisis hits. And that plan needs to include “new” and social media in additional to traditional media.

Spurgeon explains, “We’ve all seen executives who panic in the early days of a crisis and make matters worse. The BP oil spill is a classic example where executives didn’t communicate well. On the other hand, look at the Chilean miners story. The media coverage of the rescue operation was riveting. It was clear the company and the Chilean government had a strong media plan in place.”

McMahon adds, “Media training is also invaluable for small businesses and individuals. In the current economic climate, positive media attention will set your business apart from your competitors.”

Spurgeon and her team plan to be in Wisconsin monthly and by appointment.

Women Media Pros

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Suzanne Spurgeon
Visit website