ThinkSmartGrid Launches at Grid-Interop Conference

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New consultancy to address challenges facing Smart Grid deployments worldwide; will also serve as an adjunct to in-house standards teams.

To address these Smart Grid challenges, we’ve assembled a unique team of subject matter experts who understand these issues, and who will work with our customers to deliver innovative, cost-effective solutions to the market

At Grid-Interop today, a team of Smart Grid and telecommunications industry experts unveiled ThinkSmartGrid, a new consultancy that will work with utility, vendor, alliance, and government customers to address and solve issues facing Smart Grid deployments worldwide. The group will also supplement and enhance existing standards personnel by serving as an extension of in-house standards teams – enabling utilities, vendors, and regulators to more cost-effectively understand and contribute to the myriad of Smart Grid standards currently in development.

Billions of dollars in public and private investment are pouring into the Smart Grid, yet the ultimate Smart Grid vision remains unfulfilled. Despite more than two decades of successful commercial and industrial demand response programs, and an ever-growing consumer awareness of energy efficiency programs, utilities and vendors have to date missed the mark on explaining and delivering the promise of the Smart Grid.

Enter ThinkSmartGrid.

ThinkSmartGrid works with Smart Grid and green & clean technology stakeholders to communicate the elusive value of the Smart Grid, by clearly explaining the benefits of a more intelligent electricity network. Whether discussing time-of-use rates, efficiency of demand response programs, or minimizing range anxiety for plug-in electric vehicle owners, ThinkSmartGrid promises to be among the industry's thought leaders.

“In the past year, utilities and regulators have become painfully aware of consumer pushback surrounding Smart Grid rollouts,” said Mike Coop, Founder and Managing Director of ThinkSmartGrid. “Too often, this pushback has been a direct result of poor or non-existent communication—if consumers can’t understand the value, why would they support the Smart Grid? Like telecom and pay-TV markets over the past decade, utilities and regulators are struggling with the migration towards a truly deregulated marketplace, one requiring a different recipe for communications and customer service. To address these Smart Grid challenges, we’ve assembled a unique team of subject matter experts who understand these issues, and who will work with our customers to deliver innovative, cost-effective solutions to the market.”

The ThinkSmartGrid team is composed of industry experts from the Smart Grid, regulatory, telecommunications, and information technology markets, including well-known Smart Grid standards experts. In addition to Coop, who has spent most of the last decade working on Smart Grid, wireless, and security standards, Chris Kotting, Scot Berkey, Derek Flickinger, Lisa Goodwin, Christine Hertzog, and Jennifer Shadur join ThinkSmartGrid at launch.

Kotting recently retired from the Public Utilities Commission of Ohio (PUCO), where he was the Administrator of the Energy Assurance section in PUCO’s Energy and Environment Department.

Hertzog literally wrote the book on Smart Grid—the author of “Smart Grid Dictionary”, she serves on multiple advisory boards, and also runs Smart Grid Library.

Flickinger is an expert in home automation protocols; in addition to contributing to multiple blogs, he also hosts The Custom Integrator Show, which airs on The Digital Lifestyle.

Berkey and Goodwin deliver senior-level expertise in system architecture, data modeling, and complex systems integration; Shadur is an expert in interactive marketing and search analytics.

The ThinkSmartGrid team is active in numerous Smart Grid standards efforts, including NIST’s Smart Grid Interoperability Panel, Cyber Security Workgroup, Home-to-Grid Domain Experts Workgroup, and Priority Action Plans 3, 4, 9, 10, 11, 15, and 17; the North American Energy Standards Board’s (NAESB) Energy Usage Information Model; Bluetooth SIG’s Smart Energy Ecosystem Team; the Consumer Electronics Association’s Smart Grid Workgroup; the UPnP Forum's Smart Grid Task Force; the American Society of Heating, Refrigerating, and Air Conditioning Engineers’ (ASHRAE) SPC 201P Facility Smart Grid Information Model Committee; IEEE’s P2030.1 Electric Transportation Guide; and multiple Society of Automotive Engineers committees on plug-in electric vehicles, including those focused on communications, interoperability, and wireless charging.

About the Smart Grid (From “The Smart Grid Dictionary” by Christine Hertzog)

The Smart Grid is a bi-directional electric and communication network that improves the reliability, security, and efficiency of the electric system for small to large-scale generation, transmission, distribution, and storage. The Smart Grid includes software and hardware applications for dynamic, integrated, and interoperable optimization of electric system operations, maintenance, and planning; distributed generation interconnection and integration; and feedback and controls at the consumer level.

About ThinkSmartGrid

ThinkSmartGrid is a boutique consultancy of senior level strategists offering advisory services and analysis for the Smart Grid. With team members from the Smart Grid, regulatory, telecommunications, and information technology sectors, ThinkSmartGrid serves utilities, vendors, alliances, and government stakeholders striving to derive value from the Smart Grid. The firm also serves as an adjunct to in-house standards teams, enabling utilities, vendors, and regulators to cost-effectively extend their standards reach without the need for additional personnel.

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