Photographer Rodney Rascona Named Winner of Lucie Awards' 2010 Photographer of the Year: Deeper Perspective

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Announces Follow-up to His Award-Winning "Pink Door Photographs" from Haiti and Upcoming Humanitarian Projects and Exhibitions for 2011

Selected from a pool of more than 15,000 entries from 103 countries, veteran advertising photographer Rodney Rascona was recently named 2010 Photographer of the Year: Deeper Perspective by the Lucie Foundation’s International Photography Awards (IPA) for his series of iconic images from Haiti. Rascona’s work, The Pink Door Photographs, was celebrated and acknowledged by the global photography community at the 8th Annual Lucie Awards as one of this year’s most outstanding photographic achievements.

In partnership with The Paradigm Project, an organization recently recognized by Secretary of State Hillary Rodham Clinton at the 2010 Clinton Global Initiative, Rascona was invited to Jacmel, Haiti, just two months after a massive earthquake devastated the country to produce a collection of portraits exploring a message of hope. “I wanted to create a series of photographs that hadn’t been attempted before, at least not in a relief setting, to show the vitality and spirit that embodies the Haitian people, if only for a brief moment,” said Rascona. To that end, he captured forty-five survivors struggling in the aftermath of the disaster yet refusing to be defined by the images of dead bodies and massive rubble circulating the world. Conveying both hope and dignity, The Pink Door Photographs is a poignant collection of images created to inspire and motivate the global community to continue to assist in Haiti’s reconstruction and recovery.

In 2011, the first part of the photo series will be on exhibit in New York, Los Angeles, Mexico City, London, Barcelona and Dubai, as Rascona heads back to Jacmel to shoot a second installment of The Pink Door Photographs. With a cholera epidemic throwing Haiti back into the world spotlight, the award-winning photographer will revisit his original subjects to capture a firsthand glimpse into their lives one year after the earthquake. While there, Rascona will also travel to the capital city of Port-au-Prince to begin a new project addressing child slavery in Haiti. In capturing their stories he hopes to play his part in raising global awareness about this exploitative practice, giving voice and meaning to the lives of the more than 300,000 innocent children—known as resteveks—affected.

In addition to his work in Haiti, Rascona will travel to East Africa and London in 2011 to shoot a series of images for various non-governmental organizations. In January, he will return to remote desert villages in northern Kenya to resume his black and white portrait series of nomadic women and young girls living in the drought zones. There he will continue to chronicle their daily struggle to survive with limited supplies of water and fuel wood due to the effects of deforestation and climate change. In February, Rascona will travel to the Kili region of Tanzania to create images in support of Arnold's House, a facility providing safe housing and educational resources for up to 80 children whose lives have been derailed by HIV/AIDS. He will then head to London to photograph a young woman suffering with cystic fibrosis highlighting the challenges of maintaining her stringent daily health regimen as she faces the typical issues of young adulthood.

To speak with Rodney Rascona about The Pink Door Photographs or any of his upcoming work, please contact Jennifer Abramowitz at 917-374-2299 or jennifer.abramowitz(at)gmail(dot)com.

For commercial bookings, please contact agent Gary Hurewitz at Greenhousereps at 212-704-4300 or gary(at)greenhousereps(dot)com.

ABOUT RODNEY RASCONA
For the past 12 years, award-winning advertising photographer Rodney Rascona has utilized his more than three decades of professional experience to help raise revenue and awareness for relief and development organizations around the globe. Recognizing the need to give voice to those who might not otherwise be heard, his extensive humanitarian work has brought him to diverse communities in nations throughout the world including Indonesia, East Africa, Latin America, Southeast Asia and Haiti.

In addition to his charitable projects, Rascona continues to produce leading work for the advertising and design communities. His insight and commitment to capturing dignified portraits of crisis around the world enable him to work with global creative teams to bring ideas and vision to life for an impressive international roster of clients.

Rascona’s unusual breadth of life experiences coupled with his tireless compassion and his dedication to creating non-disposable photographs, lends his subjects a clear and powerful voice regardless of whether a project is commercially based or supportive of his humanitarian works worldwide.

For more information about Rodney Rascona, please visit http://www.rascona.com.

ABOUT THE PARADIGM PROJECT
The Paradigm Project's mission is to create sustainable economic, social and environmental value within developing world communities. As a low-profit limited-liability company, Paradigm helps well-established global relief and development organizations identify, fund and develop scalable projects that meet immediate humanitarian needs, while simultaneously creating lasting community benefits through project-developed carbon revenues.

At this year's Clinton Global Initiative, The Paradigm Project was selected from a large pool of contenders in the Environment and Energy category as ”an exemplary approach to addressing challenges in Environment and Energy” for humanitarian projects under development in Kenya, Haiti and other developing world countries.

For more information about The Paradigm Project please visit http://www.theparadigmproject.org or contact CEO Neil Bellefeuille at 719-422-5205 or neil(at)theparadigmproject(dot)org.

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Jennifer Abramowitz

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