Holiday Shopping Meets Social Media in the New Facebook App: Fulfill My Wishlist

New digital wishlist on Facebook platform aims to take the stress out of the holiday season and make "re-gifting" a thing of the past.

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Fulfill My Wishlist essentially takes the complicated guess-work and cumbersome list-building out of holiday shopping. A Facebook user can simply visit the app to see all of their friends' wishlists compiled in one place.

New York, NY (PRWEB) December 2, 2010

Thanks to Seinfeld, the practice of recycling unwanted gifts into “new” gifts to unsuspecting others now has a more official name: “re-gifting.”

Re-gifting is no more comfortable than the moment an unwanted gift is opened in front of a beaming friend or relative. A polite grimace followed by the uncomfortable but necessary prevarication, “Thank you, I love it!” leaves a feeling of insincere gratitude.

The new Facebook application, Fulfill My Wishlist (built by the same team as the recession-busting app, Hire My Friend) aims to prevent the social stigma of re-gifting and those awkward holiday moments.

The app allows any Facebook user to create a 10-item wishlist through a shopping portal within. Users add items to their wishlist, which are then published to their friend-feed.

That user’s friends can then peruse their friends' wishlists and see exactly what they want. Links from within the application allow friends to go directly to that item online and purchase it on the spot.

The application also allows users to subscribe to receive email reminders when a friend has an important occasion coming up, such as a birthday wishlist. Reminders are sent one month, one week, or one day in advance of the occasion.

Fulfill My Wishlist essentially takes the complicated guess-work and cumbersome list-building out of holiday shopping. A Facebook user can simply visit the app to see all of their friends' wishlists compiled in one place,” says Applify Social Media Labs founder, Sharon Feingold.

“Christmas shopping can be very stressful. The pressure, the stress, the anxiety, the crowds, the deadline of December 25th…and not knowing what people really want leaves you taking random stabs in the dark. Our app aims to eliminate that stress, so people can simply enjoy the holiday season.

“And, with 500 million people now using Facebook, its user-base has become cross-generational. A grandmother, her daughter, and her granddaughter might all be connected on Facebook. These are essentially the same people sitting together for Christmas dinner and opening up presents under the tree.”

For more information, please contact Applify Social Media Labs at info@applifysocialmedia.com.

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Contact

  • Sharon Feingold

    646-520-0688 ext. 954
    Email

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