Vista, California (PRWEB) December 3, 2010
The Board of Directors of prAna Living, LLC (“prAna”), a leader in outdoor, yoga and active lifestyle apparel, announces Scott Kerslake as its new CEO, effective immediately. Scott succeeds Founder and current CEO, Beaver Theodosakis, who will remain on the Board of Directors and continue in an ambassador role focused on sustainability for business growth and developing relationships with business partners.
"We have tremendous confidence in Scott’s leadership capabilities and look forward to working with him to take prAna to new heights. Beaver has done a tremendous job creating a strong culture and a great company, we look forward to his continued involvement and engagement as an active board member,” stated Jim Caccavo, Chairman of the Board.
Since joining prAna as President 18 months ago, Scott has been instrumental in growing prAna’s business and preparing it for an exciting future. Scott was the founder and former CEO of Athleta, where he led the development of the brand and company strategy, creating a premier apparel brand in women’s sports and athletic markets. Scott also served as President of Miraval Life In Balance ™, one of the highest ranked destination wellness resort spas in the world.
“Scott will be taking on the role of CEO as we embark on a new stage of growth,” says Beaver. “We are very excited to have Scott as our new leader, he shares our values and has the vision and skills to help prAna realize its full potential.”
In the last year, Scott has been instrumental in expanding prAna’s business, including: the launch of prAna’s catalogue program; introducing a new line of outerwear; a refreshed e-commerce presence; and driving improvements in productivity and earnings in a meaningful way. “This is a very exciting time to be leading a special business like prAna. I have known Beaver and Pam for over ten years and have great admiration for what they have built. Over the last 18 months, I have enjoyed working closely with them and the amazing team at prAna. We’ve had great performance over the last year and are looking forward to building on that momentum in the years to come,” says Scott.
prAna was founded in 1993 by Beaver Theodosakis and his wife Pam. Beaver applied his branding expertise and Pam her design acumen to create a unique apparel company. As avid climbers and yoga practitioners, Beaver and Pam recognized the need to create clothing that was both functional for its stated activities but also comfortable and stylish. They also believed the company should be mindful of the environment and its surroundings so they created sustainability programs from the start. Their vision for not only building an apparel company, but also ensuring that the lifestyle components of their business philosophy were embedded into the culture and business practices established a solid foundation for success. Their leadership and unique approach has taken prAna from a small home based business to a highly competitive multi-channel global outdoor brand.