France's Popular Holiday Wine Arrives In British Columbia In Late November

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On November 18th, the entire world rejoiced for the annual delivery of France's classic red wine Beaujolais Nouveau. BC Liquor Stores across the province received more than 1,600 cases for this Holiday shopping season.

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On November 18th, 2010, BC Liquor Stores across the province were delighted by the annual arrival of more than 1,600 cases of France's classic red wine Beaujolais Nouveau. This year BC Liquor Stores will be carrying two distinct labels: the Beaujolais Nouveau Duboeuf and the Beaujolais Nouveau Mommessin.

"The 2010 Beaujolais Nouveau will tempt your taste buds with its vitality and vivacity," says Nicole Porter of "You can count on the fresh and fruity flavours and relentless acidity to appease your pallet. To tame the acidity and enhance the fruit flavours Beaujolais Nouveau is best served slightly chilled and its simplicity makes it a great wine to pair with almost any meal."

Beaujolais Nouveau is made using a fermentation technique called carbonic maceration, in which whole grapes are fermented in a carbon dioxide rich environment prior to crushing, by law, the grapes must be harvested by hand and not by a machine. The wine is bottled directly after fermentation resulting in a wine that is fruity with very low tannins.

"2010 is a classic year in Burgundy and this is a first glimpse at what the vintage will bring," says Barbara Philip, BC Liquor Stores portfolio manager for European wine. "The wines are stylistically fresh, fruity and delicious for drinking now. Don't wait to enjoy this vibrant wine, as it is meant to be opened within one year of bottling."

Since the wine is bottled in the grape's young state, Beaujolais Nouveau is not a wine that is meant to be aged, but rather consumed right away. This year's Beaujolais Nouveau will be best if consumed before New Year's Eve 2011.

By international agreement, this wine is released only on the third Thursday of November. It is shipped all over the world and held in warehouses until exactly 12:01 a.m. on the third Thursday of November each year.

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