Wild Bird Centers of America Introduces Revolutionary PoleWise® Hardware Product Line

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The new offering transforms the bird feeding and watching pastime.

Wild Bird Centers’ PoleWise hardware system, developed in association with WoodLink, Ltd., makes it easy for backyard wild bird feeding and watching hobbyists to set up wild bird feeding stations and expand them to meet any backyard situation.

Henrik Lehmann Weng, CEO, says, “We pride ourselves on being one of the most innovative companies in our industry. Our new PoleWise Hardware system is a prime example of the good that comes out of the close collaboration among our R&D Department, Vendors and Franchisees. We have taken a complex product and made it very simple and much more effective. Not only does our new hardware system deliver more solutions, more flexibility and less cost to our customers, the design and set-up of our new products makes more efficient use of space in our stores, which then enhances the customer experience.“

PoleWise is a system of interchangeable mounts, brackets, poles and accessories which can be customized into thousands of combinations. PoleWise products include ground and patio mounts, deck mounts, squirrel baffles, wall mounts, adapters and accessories to mount a wide range of wild bird feeders, bird houses and bird baths. PoleWise features sturdy steel poles for maximum strength, finished ends on arms and brackets, plus more than 40 additional items making PoleWise the most complete and flexible system in the industry.

The Wild Bird Centers of America is an industry-leading franchise system supporting about 100 outlets and retail stores throughout the United States and Canada. For 25 years its stores have been proud to call themselves “the ultimate wild bird nature stores”, serving customers with the widest range of innovative birding products and expert advice available. Visit http://www.wildbird.com for complete information about WBCA’s products and franchise program.

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Anne West

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