We are optimistic about the company’s prospects and how its advanced contextual technologies will help make display advertising markets more efficient.
Palo Alto, Calif. (PRWEB) December 7, 2010
Proximic today announced it has raised $4.4 million in funding led by Wellington Partners with investments from existing investors such as Holtzbrinck Group. Proximic will use the funding to accelerate product development, sales, and marketing activities to increase its market expansion.
“Proximic has done a great job turning its breakthrough technology into scalable data solutions in the online advertising domain and has been demonstrating good success in securing major clients,” said Frank Boehnke of Wellington Partners. “We are optimistic about the company’s prospects and how its advanced contextual technologies will help make display advertising markets more efficient. The Proximic team is solving daunting and real-life problems in a unique way for its customers. We are excited to be a part of bringing more of this innovation to the industry.”
Proximic, based in Palo Alto, CA, is applying a new and innovative approach to bringing transparency to the online advertising eco-system through actionable data about online advertising inventory. Proximic offers a suite of web services to advertising networks, agencies, DSPs, and publisher networks. These services enable its clients to target ads precisely against page-level context or user interest. Performed in real-time and language independent, Proximic’s solutions give clients a greater advertising impact and better ROI on their media spend.
“This funding represents an important milestone in Proximic’s ongoing growth and development, serving as a clear validation of our innovative technology, business model, and the way we service our customers,” said Philipp Pieper, CEO of Proximic. "These funds will help us drive further development of our unique advertising solutions and accelerate our growth through expanded sales and marketing activities.”
“As the advertising ecosystem continues to evolve, it is becoming increasingly critical for buyers of digital media to be informed about their ad placements with confidence and at scale,” added Pieper. “With Proximic’s unique contextual matching technologies we’ve successfully set the company apart from other offerings by delivering valuable and actionable data on digital media, enabling advertisers to identify premium ad placement opportunities. We help our customers make smarter ad placement decisions, so they can better target ads and filter content across highly granular topical categories.”
Proximic is a leading provider of Contextual, Brand Protection, and Audience Interest Data Services for online advertising and publisher networks. Combining non-linguistic contextual profiling technologies, Proximic's unique technology platform enables advertising networks, agencies, DSPs, and publisher networks to identify better ad matches across highly granular topical interests in real-time. Proximic is a privately funded company based in Palo Alto, California and backed by a successful group of investors, including Wellington Partners and the Holtzbrinck Group. For more information, visit http://www.proximic.com.
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