(Vocus) December 6, 2010
MYX Presents: Loaded, sponsored by Xfinity, celebrated the launch of MYX, the only Asian-American channel on television, in Central California. UC Davis packed the house to welcome Timothy delaGhetto, Michelle Martinez, JR Aquino, Andrew Garcia, Summerbreeze, Lil Crazed, Erika David and Joey Diamond – some of YouTube’s biggest, freshest and most subscribed to breakout stars.
"We're very happy UC Davis' Asian-American student community came out in full force to support MYX and their favorite online stars,” said Miguel Santos, channel head for MYX. “This is proof positive that the Asian-American youth are on the cutting edge of entertainment because they are always two steps ahead of the mainstream in discovering new talent."
The three-hour concert event featured renditions of popular covers like “Grenade,” “Whip Your Hair,” and “Don’t Stop Believing” that lit the crowd on fire. But it was the line up of originals like Michelle Martinez’s “Euphoria” and JR Aquino’s “By Chance You and I” that proved that these celebrities are here to stay.
The event was hosted by comedian Joey Guila and co-hosted by famed celebrity performer Timothy delaGhetto aka Traphik.
For more information on MYX, visit http://www.myx.tv.
With its U.S. headquarters in Redwood City, California, MYX® was developed by ABS-CBN International, a US-based subsidiary of ABS-CBN Broadcasting, the largest media company in the Philippines and among the largest in Asia. MYX® is the only music entertainment and lifestyle channel dedicated to the Asian American community, utilizing music, culture and entertainment. MYX® can be seen on Channel 368 on Comcast’s Digital Preferred Tier in the San Francisco Bay Area, Comcast ON DEMAND, Cox Digital Basic Cable, DIRECTV 2067 and RCN. For more information, visit http://myx.tv.
Phone: (650) 508- 6614