Washington, DC (PRWEB) December 8, 2010
Global ecotourism provider, Greenloons, just supercharged its online presence with the launch of http://www.greenloons.com. The all-inclusive website illuminates ecotourism certification procedures so travelers can make purchasing decisions based on ethical standards rather than marketing tactics. The first of its kind, Greenloons enables users to select from a variety of third-party certified ecotour vacations and conservation projects. By encouraging families to indulge in unforgettable eco holiday experiences that continue to make an impact long after they’ve returned home, Greenloons hopes to permanently alter the environmental tourism landscape for the better.
From inspiring wildlife adventures to ecosystem education, Greenloons is an easy to use one-stop shop for ecotourism destination services. The site provides key information regarding regional certifications and international standards for ecotourism, third-party certified vacation tour search and reservation capabilities, volunteer conservation effort search, and topical news. The customized community forum section of the website engages users and encourages them to share personal travel stories and advice, helping build momentum and a sense of community surrounding the responsible ecotourism movement.
The recent boom in the ecotourism market only represents the beginning of a major shift toward sustainable tourism. The ecotourism market is estimated to be growing 5 percent annually worldwide, representing 6 percent of the world gross domestic product and reflecting 11.4 percent of all consumers spending. While the industry growth is a step in the right direction, it has unfortunately triggered travel suppliers to saturate the market with hundreds of loosely understood eco holiday-labeled travel products, causing consumer confusion as to what the term ecotourism represents. Until now, there has not been a simple way for consumers to understand the ecotourism certification award process, evaluation criteria, and monitoring methods that would allow them to make truly environmentally and socially responsible vacation travel choices.
“Families can rest assured that an ecotour listed on Greenloons has been certified as one that supports local communities, emphasizes environmental education, sustains conservation efforts, minimizes tourist waste, and respects local cultural traditions,” said Irene Lane, founder and president of Greenloons. “By recommending fun, safe and educational vacation experiences to families, we hope more people will connect at a deeper level with the places and people they are visiting.”
Greenloons L.L.C. is a Washington D.C. based company dedicated to providing nature enthusiasts and wildlife conservationists worldwide with trusted information about responsible, sustainable, and certified ecotourism travel vacations and volunteer conservation efforts both in the U.S. and internationally.
CMI Green Traveler Study 2010/2011 Emphasizes Importance of Third-Party Certification
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