Vertbaudet Partnership With UNICEF Finances 400,000 Child Vaccinations in Central African Republic

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Leading children’s fashion brand partnered with children’s charity UNICEF in 2008, and to date have helped to finance over 400,000 vaccinations as part of a large vaccination programme in the Central African Republic. The partnership remains ongoing in the latest Autumn/Winter 2010/11 Catalogue, via the exclusive ‘Smiling Kids’ collection.

Leading children’s clothing brand Vertbaudet are renowned for delivering on their promise to design and create “children’s clothes with children in mind”. This commitment was further reinforced in 2008, when Vertbaudet formed a landmark partnership with the global children’s charity UNICEF, a collaboration that has potentially saved hundreds of thousands of lives.

UNICEF is the world’s leading children’s organisation, with core values that champion the belief that every child has the right to health, respect and well-being. Vertbaudet shares these values with UNICEF, and in 2008 formed an ongoing partnership to assist with the financing of a large vaccination programme in the Central African Republic.

The objective of UNICEF’s immunisation programme is to protect children from preventable diseases, particularly those that affect the lower age groups. To date, the partnership between Vertbaudet and UNICEF has financed the immunisation of over 400,000 children in the Central African Republic, and continues to provide much-needed protection against childhood diseases, such as measles.

Vertbaudet donate £1 – the equivalent of 20 vaccinations – each time an item of baby clothing or Rag Doll from their ‘Smiling Kids’ range is purchased. The Smiling Kids Autumn/Winter 2010/11 collection features a selection of unisex, boys and girls clothing suitable for children aged between 2-8 years old, including a reversible scarf, hat and mittens set, a lined pinafore knee-length printed dress, print trousers with adjustable waist and a colourful layered effect pure cotton jersey t-shirt, as well as machine washable boys or girls clothed rag doll.

Vertbaudet plans to continue the partnership with UNICEF, “working together for the children of the world” to eradicate the threat of childhood diseases.

The Vertbaudet UK online catalogue can be found at http://www.vertbaudet.co.uk

More information about UNICEF’s global immunisation programmes can be found at http://www.unicef.org.uk

About Vertbaudet
Global children’s clothing brand Vertbaudet was founded in France over two decades ago, with UK Vertbaudet operations established in 1997 as part of a wider European expansion. Vertbaudet operates across a prestigious online and mail order home shopping network, in addition to a number of their high street stores throughout Europe and the Middle East. Renowned for their promise to ‘design children’s clothes with children in mind’, Vertbaudet have won a number of awards and continue to gain accolades for their commitment to designing stylish and practical clothes for infants, children and expectant mothers alike.

Vertbaudet forms part of the prominent Redcats Group, alongside other leading brands such as Daxon and La Redoute. The Redcats Group operates under the global PPR Group, in conjunction with a number of prestigious luxury brands including Stella McCartney, Gucci and Yves Saint Laurent.

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Eve Lacey
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