Over 30 Million Wine Labels in Circulation Using the AVIN

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By becoming a central repository for wine information, the AVIN helps to address internal wine trade issues as well as having customer marketing benefits. To date, over 30 million wine labels have been printed with the AVIN and distributed internationally.

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The AVIN code is a unique technology that solves an enormous challenge facing the wine industry, clean data. Andre Ribeirinho, of the website Adegga.com, has been working for 3 years to create an open standard for wine information and has recently achieved the milestone of having 30 million wine bottles labeled with the AVIN.

Like an ISBN for books, each vintage of every wine is assigned a unique number that consists of 13 digits preceded by the letters AVIN (ex: AVIN6452997073019), which includes various data points including wine name, region and varietals. This unique code is currently free for wineries to register and is guaranteed for life. The key benefit to using the AVIN is that there is no longer need to dispute the wine's origin, spelling of the winery name or various other key factors.

"The AVIN is poised to change the wine world as the ISBN did the publishing world. Ask any book publisher whether they can survive without the ISBN. I highly doubt that you'll find many people believing they could" says founder Andre Ribeirinho.

By becoming a central repository for information, AVIN helps to address internal wine trade issues as well as having customer marketing benefits. Over 25,000 different wines from around 7,500 wineries have already had an AVIN registered.

Wine retailers, importers, writers and also competition organizers can resolve numerous inventory queries by confirming wine details against the single information source.

The AVIN also has consumer marketing benefits. Wineries can print matrix barcode on the labels to create a dynamic and interactive wine buying experience. For example QRCodes permit smart phones to scan and extract information from the wine label itself, displaying this information on the customer’s phone but also with the possibility to link to awards, articles and stockists.

"Wine buying has always been a confusing process for the consumer. Today with the AVIN and QRCode technologies consumers can access information about the wine they are thinking about buying without having to guess" explains Andre.

The AVIN is currently setting up a Board of Directors to both manage the project and ensure the data remains free and accessible to all users into the future. Currently, any winery can head to http://www.avin.cc/ to create an AVIN code for their wine within minutes. For developers and individuals interested in using the AVIN in their wine related businesses, go here: http://www.avin.cc/api-documentation/ for more information.

"We believed that the AVIN would prove to be a good tool to make it easier for our customers and consumers to search/ to find online information about our wines, in this age of information." Carrie Jorgenson – Cortes de Cima Winery

To find out more about the AVIN please visit http://AVIN.cc or contact info(at)avin(dot)cc


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André Ribeirinho
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