"MYMAG" Personal Magazine Named One of the "Hottest" Launches of the Year

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MYMAG (http://www.MYMAG.com) today announced that it has been named one of the "Hottest Launches of the Year" by Media Industry Newsletter (http://www.minonline.com), and will be honored at an awards ceremony in New York City on Thursday, December 9.

MYMAG (http://www.MYMAG.com) today announced that it has been named one of the "Hottest Launches of the Year" by Media Industry Newsletter (http://www.minonline.com), and will be honored at an awards ceremony in New York City on Thursday, December 9.

Each edition of MYMAG, compiled and edited by a celebrity tastemaker for distribution to his or her fan base, includes both a glossy print magazine and an interactive online component. Four celebrities have published MYMAGs: physician and spiritualist Deepak Chopra; actress and TV host Olivia Munn; movie director Brett Ratner; and DJ/record producer Steve Aoki.

"In the fast-paced media industry, where services are launched at a whirlwind pace, this honor speaks to the creativity and unique position of MYMAG's launch platform," said Samir Husni, the publishing world's well-known "Mr. Magazine" and director of the Magazine Innovation Center.

Founded by publishing-industry veterans Magnus Greaves and Phil Rugile, along with creative director Warren Noronha, MYMAG melds the best aspects of print and online communication to create a new multimedia platform through which celebrities and their most ardent fans can connect.

In assembling their MYMAG, tastemakers can pull from a wide range of personal and magazine content. Whether the material comes from a vintage Rolling Stone, the most recent issue of V, the best of Nylon or even from defunct publications such as Spy, MYMAG brings together some of the best articles from past and present, along with personal effects and memorabilia selected by the tastemakers themselves.

MYMAG's unique advertising approach, meanwhile -- just one brand advertises within each issue -- provides companies with an exclusive sponsorship opportunity. For publishers, MYMAG offers a chance to share their content with a much wider audience and increase their readership even in a fractured media environment.

"MYMAG gives the world's most interesting people a chance to showcase what inspires them," Greaves said. "It enables them to share their passions and create an entirely new kind of publication."

For more media information, contact:
Lisa Hendrickson
516-767-8390
lisa(at)lchcommunications(dot)com

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LISA HENDRICKSON
MYMAG
516-767-8390
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