Becoming a More Effective Sales Manager in the Natural and Specialty Channel
New York, NY (Vocus) December 7, 2010
Most companies are aware that, in this day and age, social media is an important business tool, but the biggest question remains how to use social media to benefit the bottom line. Sue Taggart, CEO of ADinfinitum, Inc., a full service marketing and PR agency based in New York, will be presenting on the topic of using social media to grow sales on Wednesday, December 15th. This is part of the two-day workshop “Becoming a More Effective Sales Manager in the Natural and Specialty Channel” presented by the Natural Products Consulting Institute, at the Hilton Garden Inn, Burlington, MA.
ADinfinitum, a leading agency in the healthy lifestyle arena, has been creating successful social media campaigns for new and mature brands looking to develop a significant presence in this powerful medium. One of ADinfinitum’s greatest strengths is executing dynamic and successful PR campaigns.
“Social Media is much better placed in the hands of PR experts,” comments Taggart. “The same communications skills that deliver great PR campaigns come into play for social media: engagement, story telling and compelling messaging—all skills that are required for both disciplines.”
Social media—particularly Facebook and Twitter—can be very effective for creating excitement around a brand that increases consumer demand. The immediacy of the medium and its ability to promote events, demos, contests and giveaways is a great tool to compliment sales efforts.
The key to effective social media campaigns, Taggart believes, is in the content. “Make it count. When you only have 140 characters in a Twitter post, every character and every Tweet matters—think quality over quantity.”
When it comes to using social media to grow sales, the same criteria as any sales and marketing campaign apply: develop the strategy, create a plan for measurable outcomes and execute against that plan.
“Because of the immediate and 24/7 nature of social media, many companies forget that it is a marketing tool and, as such, needs to be subject to a structured plan. There are, of course, many times when you need to react immediately to posts, news item or company development, but these are all manageable if you have the right team in place,” comments Taggart. “We have been successful because our clients have allowed us to develop their brand language and create a strong personality for their brand on various social media platforms. In conjunction with blog commenting and PR, we have delivered a significant sales increase, in addition to brand awareness, for our clients.”
Taggart will present case studies and examples of revenue generating social media campaigns at the upcoming seminar, as well as help attendees gain an understanding of social media applications and implementing a strategy.
ADinfinitum, a New York-based full-service agency, works to promote healthy lifestyles with intelligent brand strategies and engaging campaigns. The company is the link between your brand and your customer base. Every campaign requires serious and thoughtful methodology to deliver targeted solutions. The company is composed of a team that will listen, question, provide solutions, set the bar high and most importantly, deliver groundbreaking campaigns with exceptional results and outstanding client service.