AskMen Relaunches a Better Site for Men

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Most-Visited Men’s Lifestyle Site Sharpens its Image with New Look, Feel and Attitude Aimed at Helping Readers Become Better Men

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Today AskMen, the leading men’s lifestyle site, unveiled a new site design and brand mantra rooted in one simple mission: to help guys to become better men. The new AskMen marks the first step in curating a unique “guy” experience and creating a better site for men.

“There has been a disconnect between male publications and the reality of what it’s like to be a man today – gone is honest and intelligent advice that was traditionally given by a father,” said Ricardo Poupada, Co-Founder & GM of AskMen. “We have earned the loyalty of 16 million men by helping these guys be the best version of themselves they can be. That’s what our ‘Become a Better Man’ mission is all about.”

For more than a decade, AskMen has been the largest source of men’s lifestyle content on the web by offering highly-relevant advice, tips and entertainment guys know they can trust and share as their own. Stemming from the popularity of the site’s annual “Better Man” feature, this new site direction will treat guys seeking to not only better themselves, but those around them – whether it be as better fathers, partners, or colleagues – to a stronger editorial voice all centered around this common goal.

In addition to the site’s new brand focus, today AskMen also unveiled a simplified homepage layout and new tools for engagement and exploration across templates, including a new Foursquare “Better Man” Badge, designed to expose guys to local activities and events that will help them better themselves; a new “Daily Brief" feature, part of AskMen’s movement towards curating content that’s most important to readers; and a new “First Impressions” comment box to encourage immediate reader engagement and sharing across social media channels; amongst other features.

The second phase of AskMen’s re-launch will roll out in 2011 and will include enhanced localized content, revamped video technology, deeper social media integrations. The site’s redefined focus and refreshed layout will engage guys in a meaningful way, while giving advertisers access to the largest concentration of men ages 18-34 on the internet.

About AskMen
AskMen, a unit of News Corporation, is the world’s No. 1 lifestyle site for men. Dedicated to helping readers become better men on subjects such as fashion, health, dating, career, fine living and entertainment, AskMen has the widest reach in the men’s lifestyle category, attracting 16 million unique visitors worldwide. A foremost content provider with an archive of more than 80,000 articles, AskMen updates daily and works with partners like Yahoo!, Sports, and Fox News among others to promote its content.

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Kris Sharbaugh
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