Mackin of New Directions Receives Executive Coaching Certificate

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Deborah Mackin, president and founder of New Directions Consulting, recently received her certification as an executive coach through the American Society for Training and Development (ASTD). The two-day Coaching Certificate Program focused on identifying a best practice COACH model, performance data gathering and building effective coaching conversations.

Deborah Mackin, president and founder of New Directions Consulting recently received her certification as an executive coach through the American Society for Training and Development (ASTD). The two-day Coaching Certificate Program focused on identifying a best practice COACH model, performance data gathering and building effective coaching conversations.

"I've been coaching executives for many years now, and was eager to receive the certification as a way to guarantee that my advice and coaching are rooted in a process that is proven effective and sustainable in the industry. We are at a crucial time in our global economy where managers have to bring both technical and people skills to the table. Many are good at one and not the other, and coaching can help round out a manager's skill set."

Mackin has been coaching top leaders and executives for over 15 years in organizations as diverse as Sanofi Pasteur, Delta Faucet, Catholic Charities, and Townsend Leather. "It's not so important that I understand the specifics of their job as it is that I understand the challenges they face as leaders." Those challenges, according to Mackin, typically include how to maximize people productivity, resolve inter-departmental conflicts, manage change, and communicate hard news. In a 2004 survey by Right Management Consultants, it was found that 86 percent of companies said they used coaching to sharpen the skills of individuals who have been identified as future organizational leaders.

"Coaching has evolved into the mainstream fast*," says Michael Goldberg, president of Building Blocks Consulting. "This is because there is a great demand in the workplace for immediate results, and coaching can help provide that." How? By providing feedback and guidance in real time, says Brian Underhill, a senior consultant at the Alliance for Strategic Leadership. "Coaching develops leaders in the context of their current jobs, without removing them from their day-to-day responsibilities." The 2009 International Coach Federation (ICF) Global Coaching Client Study reported the median coaching ROI to be 700%.

"In today's climate, coaching is a great mechanism to support top producers in the organization. It includes a 360-degree assessment, clear performance goal setting, followed by an action plan to deliver concrete results," Mackin stated. "It prevents the typical plateauing in critical interpersonal and leadership skills."

Deborah Mackin founded New Directions Consulting, a training and employee development firm, in 1984. She is an international consultant, trainer, author and presenter whose work has involved travel throughout the United States and abroad. Mackin authored the Team-Building Tool Kit, first published in 1994 and now in its second edition (2007), and is considered a global authority on teaming within organizations.

For more information on New Directions Consulting or Deborah Mackin visit http://www.NewDirectionsConsulting.com

For more information on Coaching Certification through ASTD visit their website for more information.

*quotes courtesy of Harvard Business Review "What an Executive Coach Can Do for You", Paul Michelman, June 2005

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