Beverly Hills, CA (PRWEB) December 12, 2010
Authors Teri Thompson and Beverly Macy of Gravity Summit Consulting are pleased to announce that their book entitled “The Power of Real-Time Social Media Marketing”, published by McGraw-Hill Professional, will hit stores on January 7, 2011. Pre-order sales are available now at Borders, Barnes & Noble, Amazon.com and other online book retailers.
This much-anticipated book is already being hailed by insiders in the media, marketing and advertising world as a “must read”. Alan Cohen, CEO, OMD USA said the book is, "Smart and Insightful. A must read for media and marketers. Everyone will benefit from the authors’ real-time perspective."
"The Power of Real-Time Social Media Marketing" is filled with insights unavailable anywhere else. The book presents a sophisticated view of what is happening in global communications, why now, and what it means to individuals, businesses, and societies. Donya Dickerson, Senior Editor at McGraw-Hill Professional, stated, “We are delighted to feature this book in our 2011 lineup. It shares cutting edge ideas on how business people can attract and retain customers and grow the bottom line in the globally connected world. We believe authors Beverly Macy and Teri Thompson are the right team to convey this important message to our worldwide audience.”
Thompson and Macy clear the chatter about social media, share insights on new strategies, and introduce readers to "digital natives" who outnumber baby boomers, show how to determine if your brand is social or only semi-social, and describe how to measure conversation.
In addition, the book features eight exclusive and detailed case studies from the American Red Cross, Mazda North American Operations, USA Today, DIRECTV, Wahoo's Fish Tacos, Orange County Transportation Authority, EMC Corp, and the Roxy Theatre on the Sunset Strip in West Hollywood, California. “These stellar companies illustrate the transformational power of real-time social media when used strategically," says co-author Teri Thompson. “Their first- hand experiences give businesses and organizations a comprehensive understanding of what is involved in adopting real-time marketing to increase awareness and the bottom line.”
For more information on the upcoming book “The Power of Real-Time Social Media Marketing” visit powerrtm.com; on Twitter @PowerRTM.
NOTE to Editors and Producers: Teri Thompson is available for television and radio interviews.
For further information on Teri Thompson and to request an interview, contact Zuzana Korda at (323) 360-2570.