This new service provides agents’ access to the kind of market intelligence that insurance companies use so they can make smarter decisions on how they allocate their sales time and money. said Angelo Gioia,executive director for AoA
Henderson, NV (PRWEB) December 15, 2010
The simplest way for insurance agents to increase sales effectiveness is to align their production efforts with the actual opportunity available. AgentsofAmerica.ORG (AoA) and GeoLogix Solutions (GeoLogix) today unveiled a marketing alliance featuring a resource that enables agencies to drive their business development through sophisticated market intelligence.
“Agencies will often simply pick classes of business they are familiar with or know insurance carriers are willing to underwrite without really understanding how much potential actually exists in those classes,” said Angelo Gioia, executive director for AoA. “This new service provides agents’ access to the kind of market intelligence that insurance companies use so they can make smarter decisions on how they allocate their sales time and money.”
The service, called Market Logix, is being offered through AoA at an affordable discounted rate for AoA members. Market Logix delivers report worksheets that quantify the top 50 classes of business in their territory and provides up to ten data items that add to an agent’s understanding of the market environment in which he/she operates. Each report includes maps of the opportunity in agent-selected classes to provide additional actionable value from the information.
Agents select up to five counties or ZIP codes for their report and can filter their top 50 list by employee size categories or location-driven financial risk factors, such as payment or bankruptcy risk.
Each custom top 50 class listing includes number of businesses by 4-digit class code, total sales by class, and forecast employment growth rates by class. Another seven types of information can be selected by the agent for a total of 10 information items to per report. These additional measure options include: number of employees, payroll, type of employee (Executive, Management, Professionals, Administrative, Labor), number of vehicles, value of vehicles, value of structures, value of inventories, historical growth, or current growth.
“Market Logix both sizes the sales potential in a territory and profiles the market to help agents be more effective. This is information that has proven to have dramatic impact on an agency’s growth,” said Jim Hearn, GeoLogix CEO.”
Also part of the Market Logix services is the option to obtain high quality, highly detailed and targeted prospect leads based on the report findings. The leads connect personal and commercial data and can also be enriched with a wide range of prospect-specific information options.
More information on Market Logix is available at agentsofamerica.org or geologixsolutions.com or by viewing our slide cast at http://www.slideshare.net/secret/eMtUnzr96e2Ojf.
About GeoLogix Solutions:
GeoLogix Solutions LLC (http://www.geologixsolutions.com) helps insurance clients use market intelligence to better understand the real sales opportunity available, to better align resources with that opportunity, and to improve targeting and penetration. It does this through the GeoLogix market research and intelligence platform; through Prospect Logix leads that are targeted and information rich; through Market Logix for Agents an integrated solution that combines market intelligence with business demographics leads; and through Data Logix services that provide data cleansing and augmentation services, as well as analytic services to identify "best insureds" and "best prospect" profiles. GeoLogix Solutions is dedicated to providing the insurance industry with a suite of class-leading data, analytic services and business development products and solutions that are backed by high-touch, superior client service.
AgentsofAmerica.ORG (http://www.agentsofamerica.org) is an Insurance Agent’s Association and indispensable resource for news, product, services, education and industry information throughout America. The organization’s mission is to deliver the best people, product, information and services to agents; all designed to help them manage and grow their business, as well as provide ongoing value to their clients. The AoA motto is “Bringing the Best Together.” AgentsofAmerica.ORG is offering a free membership and free ebook to anyone interested in learning about the valuable benefits the new organization offers. All members are eligible for additional discounts and access to an extensive array of membership programs.