Last-Minute Shoppers: 'Gift An App' For iPad, iPhone, iPod Touch, In Seconds With Fotopedia This Holiday Season

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Brand-new Fotopedia National Parks App Evolves Concept with In-App Gifting; Gifters Need Only Recipient’s Email Address

In-app gifting enables app fans to easily pay the joy forward

Last-minute shoppers rejoice: ‘Gifting an App’ to proud owners (or owners-to-be) of an iPad, iPhone or iPod Touch is as hassle-free as it is easy on the pocketbook. Adding to the simplicity, Fotonauts Inc., creator of Fotopedia.com and publisher of Apple Hall of Fame app Fotopedia Heritage, announced today that its brand-new app, Fotopedia National Parks, brings ‘In-app Gifting’ to the marketplace.

iPads and iPhones are destined to keep spirits bright this year, but consumers should also realize that they must be filled with apps in order to complete the experience. That’s why gifting an app is not only fun, but practical.

Fotopedia National Parks: Inspiring App for all Ages, with New ‘In-app Gifting’    
Launched just yesterday, Fotopedia National Parks has further simplified the gifting experience for the iPad, iPhone or iPod Touch. With the new ‘In-app Gifting’, users of the popular app can select ‘Gift this App’ directly from the app’s home page and well as through the sharing menu anywhere in the app.

“In-app gifting enables app fans to easily pay the joy forward,” said Christophe Daligault, SVP Global Business, Fotonauts Inc. “With an overwhelming selection of apps out there right now, it’s becoming increasingly important for consumers to rely on their friends, family and workmates to share apps that are useful and inspiring. That’s why we created in-app gifting.”

The app features the work of famed photographer Quang-Tuan Luong, who used large format photography throughout his 10-year journey across the 58 US National Parks. Keeping the photograph front-and-center, while including all of the popular Fotopedia features, this is an app for all ages, a family-friendly digital gift this holiday season.

5 Easy Steps to ‘In-app Gifting’
1. Launch the Fotopedia National Parks app
2. Click on the "Gift this Application" button on the home page of the app or select “Gift this Application” from the sharing menu
3. Enter your iTunes ID and password
4. Enter the gift recipient's name, email address, and a personal message
5. Confirm to purchase

The recipient immediately receives an email with a clickable button for downloading the gifted app at no charge.

Gifting to more than one person at a time is possible (simply add additional email addresses). Additionally, the recipient must use the same country version of iTunes or the App Store that the sender uses.

Pricing & Availability
Fotopedia National Parks is available for the iPad, iPhone and iPod Touch, for download on Apple’s iTunes and App Store. Priced at $4.99.

To watch a short video, please visit http://www.fotopedia.com.

About Fotonauts Inc.
Fotonauts Inc. created the first collaborative photo encyclopedia, Fotopedia (http://www.fotopedia.com). In cooperation with the UNESCO World Heritage Centre, Heritage for iPad and iPhone was released in August 2010 (http://www.fotopedia.com/heritage). The visually stunning downloadable app provides a virtual passport to celebrate the beauty of our world. The free app has attracted approximately one million users and was recently inducted into Apple’s Apps Hall of Fame, which contains the 50 Best Apps of All Time. With offices in San Francisco and Paris, the company’s founder and CEO, Jean-Marie Hullot, is the former CTO of Apple’s Applications Division. Privately-held, the company is funded by Ignition Partners, Banexi Ventures Partners and investors including SoftTech VC’s Jeff Clavier, Joi Ito, Ron Conway, Reid Hoffman and Saul Klein.

Media Contact:
Susie Marino
415.613.9138
susie.marino(at)fotopedia.com

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