33Across Adds Chief Scientist and VP of Business Development to Executive Team

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33Across Inc. today announced that Adwait Ratnaparkhi has joined the company as Chief Scientist and Scott Schwanbeck joined as VP Business Development.

33Across has developed groundbreaking social targeting technology that drives significant performance improvements for marketers

33Across Inc. today announced that Adwait Ratnaparkhi has joined the company as Chief Scientist and Scott Schwanbeck joined as VP Business Development. Both Ratnaparkhi and Schwanbeck will serve as members of the 33Across executive team.

Adwait Ratnaparkhi brings extensive experience in the development of advanced ad targeting systems that yield dramatic lift for marketers. As Chief Scientist, he will oversee all research and development related to the company’s proprietary social targeting platform. Ratnaparkhi joins 33Across from Yahoo! Labs where he led a team of scientists that developed Yahoo’s “look-a-like” modeling product for display advertising. “Adwait is an accomplished research scientist and engineer,” said Eric Wheeler, CEO of 33Across, “We’re excited to add his deep experience in machine learning, natural language processing and search technologies to our outstanding R&D team.”

“33Across has developed groundbreaking social targeting technology that drives significant performance improvements for marketers,” said Ratnaparkhi, “I am excited to help the company accelerate its core research efforts in applying large-scale graph structures to marketing.” In addition to Yahoo! Labs, Ratnaparkhi’s experience includes positions at Microsoft Research, IBM Watson TJ Research Center and several leading startups. Ratnaparki holds a PhD in Computer Science from the University of Pennsylvania.

Scott Schwanbeck brings over 14 years of business development experience to 33Across, and in his role as VP Business Development, he will oversee all data, distribution and corporate partnerships at 33Across. Schwanbeck joins the company from Drop.io where he was responsible for all strategic partnerships, revenue deals and partner integrations, including Drop.io’s world-wide integration with Yahoo! Mail. Drop.io was recently acquired by Facebook. “Scott is one of the best Business Development executives in the industry and his particular experience in leading large-scale partnerships will be critical as our incredible growth continues to accelerate,” said Wheeler.

“I’ve been involved in various forms of social media since its infancy, beginning while I was at IGN and Fox Interactive,” said Schwanbeck. “33Across is a ground-breaking business in the space and I’m excited to help partners take advantage of the 33Across SocialDNA™ platform.” Schwanbeck’s experience also includes senior management positions at IGN Entertainment, Fox Interactive Media, Lycos, AltaVista and Excite.

About 33Across
33Across, the leading social targeting platform, has developed breakthrough technology called SocialDNA™ that uses social graph data to dramatically improve online marketing. The company is led by a team of executives with backgrounds in advertising, social network analysis, and machine learning with offices in New York, San Francisco, Sunnyvale, Los Angeles, Chicago, Boston, Detroit and Atlanta. The company, funded by First Round Capital, QED Investors and prominent angel investors, is dedicated to realizing the potential of social connections in making products, advertising and services more valuable to consumers. Visit http://www.33across.com

Media Relations Contact
PR (at) 33across (dot) com

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