Boston (PRWEB) December 17, 2010
Award-winning cycling tour operator DuVine Adventures announced that marketing efforts to the travel agency community will be a top priority in 2011. After a stellar 2010 season with revenues up by over 40%, DuVine is enhancing their marketing efforts with two new and important affiliations, one focusing on North American sales and one focusing on Latin American sales.
“The timing is perfect for DuVine Adventures to expand its presence in Brazil”, explains DuVine President Andy Levine. For the past 10 years we have seen a steady increase in our business from Brazil and we want to make it easier on the Brazilian traveler to book their adventure tours with DuVine. “Our goal is to increase our guest count from Brazil in 2011 from 10% of our total business to 15%,” says Levine while being confident that establishing this office will allow us to do so.
The opening of the DuVine office at Rua Cônego Eugênio Leite, 920 – Pinheiros allows travel agents and travelers’ the opportunity to communicate with DuVine in Portuguese, as well as in their own time zone, and receive customized marketing materials in Portuguese such as a brochure, website and tour documents. DuVine Adventures will be celebrating the opening of this office April 6-10, 2011 when attending Travel Week Sao Paulo with their newly hired sales and marketing firm for the industry, JG Black Book of Travel. DuVine has also partnered with NYC based JG Black Book of Travel to increase brand presence in the agency community. DuVine will be found in the booth of JG Black Book at the trade show and will be hosting a DuVine Soiree in Sao Paulo in April.
“DuVine’s investment in servicing the travel agency community in North America, Latin America and Australia will meet unsurpassed levels in 2011,” says Alisa de Gaspe Beaubien, Vice President of DuVine Adventures. DuVine has always welcomed business from the agency community and “with these two major investments for 2011 we are confident that our expansive product line, as well as our unmatched flexibility to operate custom tours, will allow us to succeed in this arena,” comments de Gaspe Beaubien.
DuVine Adventures has earned a reputation of being one of the best cycling tour operators in the world. To learn more about DuVine Adventures or to book a trip visit http://www.duvine.com or contact Dede Sullivan at dede(at)duvine(dot)com .
About DuVine Adventures
Andy Levine founded DuVine Adventures in 1996 over a glass of wine at his kitchen table. The company offers unique travel experiences for active travelers from all over the world. DuVine tours are excellent for those accustomed to independent travel, but enjoy the insight of a professional guide. DuVine ensures that their guests may actively discover a region and experience the ultimate in luxurious accommodations and service. With DuVine each guest cycles through beautiful landscapes at a comfortable pace, indulges in gourmet regional cuisine, samples world-class wines and rests in charming luxury hotels. DuVine Adventures enriches lives through authentic travel experiences and their mission is to exceed expectations every day at every turn; no detail too small, no surprise too extraordinary, no nuance too subtle. DuVine Adventures is headquartered in Boston, Massachusetts, while European Operations are based in Provence, France and Tuscany, Italy.
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