UK Technology Podcast Wins European Award

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UK Technology Podcast FrequencyCast has Been Named ‘Best UK Non-Profit Podcast’ in the European Podcast Awards 2010.

Our listeners drive what we do, and it's great to receive this recognition

The UK technology podcast FrequencyCast has been recognised as the best in category in this year’s European Podcast Awards. Over 1,400 podcasters from ten European nations took part, and over 400,000 votes were cast. Podcast listeners across Europe are encouraged to vote for their favourite podcasts, and panels in each of the 10 countries judged podcasts on content, form, continuity, online presentation and interactivity.

In this year’s awards, FrequencyCast has been recognised as the UK National Winner in the ‘Non-Profit’ category. Other UK winners include the BBC, PC Podcast and The Outdoors Station. The virtual awards ceremony is at

Commenting on the award, FrequencyCast’s host Carl said: “We’d really like to thank our listeners for voting for us, and for continuing to spread the word about what we do. Our listeners make the show what it is, and it’s great to receive this recognition.”

Pete, the show’s other voice, believes that this European recognition is down to the unique way that FrequencyCast interacts with its listeners: “We work hard to involve our audience, allowing them to contact us via email, a podcast hotline, text message, Twitter, Facebook and using our iPhone and Android applications. Listener feedback drives the show, and is key to what we do. It’s great to know we’re appreciated!”

Now in its fifth year, FrequencyCast provides regular listeners with technology news, comment and chat. With the UK digital TV and radio switchovers looming closer, the show’s focus increasingly turns to services such as Freeview, Sky, Virgin Media, BT Vision, Freesat and DAB digital radio. The team has also recently been hands-on with smartphones, satnavs, eBook readers and even wireless toothbrushes in an effort to keep listeners informed as well as entertained.

The show’s presenters, Pete and Carl, come from the world of commercial radio and use industry techniques to make shows stand out from other podcasts. Carl is a certified technophobe and suspicious of all new technologies. In contrast, Pete is a fan of all that’s new and untested in the world of tech. The duo sets out to explain new products and services to UK consumers, as the show’s host Carl explains: “I’m naturally cynical when it comes to new technology – I’d be quite happy using my old Walkman if anyone still sold C60 cassettes. I need to be sold on the benefits of any new service before I’m interested.” Co-host Pete agrees: “Rather than simply read out press releases, we take time to try out products, explain the benefits, and in these tough financial times, try to help our listeners to make informed choices.”

Shows are made available free of charge as downloadable podcasts as well as on streaming Internet radios. Uniquely for a podcast, FrequencyCast has also been picked up by some mainstream UK broadcasters, including community, student and hospital radio stations.

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Pete Carlson
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