Indaba Wines To Board JetBlue Airways

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Indaba Sauvignon Blanc and Merlot selected as the latest pours for the reputable in-flight wine program.

(Indaba) is widely respected for bottlings that deliciously bridge the gap between cheap and cheerful.

JetBlue Airways and their “Low-Fare Sommelier” Joshua Wesson, co-founder of Best Cellars Inc., have chosen Indaba Sauvignon Blanc and Merlot as the latest selection of pours for the low-cost carrier's in-flight wine program. Beginning January 1, 2011 Sauvignon Blanc 2010 and Merlot 2010 from Indaba, among the largest South African wine brands in the US, will be available for purchase. The placement makes Indaba the first wine label from South Africa to be offered onboard the US airline.

Joshua Wesson, in coordination with a committee of stakeholders at JetBlue, handpicks wines that offer JetBlue customers first-class bottlings at affordable prices, and are synonymous with the airline’s identity as hip and innovative. “In selecting Indaba’s Sauvignon Blanc and Merlot as the next pair of pours to wing skyward on JetBlue, I’ve plucked the pick of their “liters,” two mouthwatering wines that will instantly appeal to anyone who opens wide and says ‘ahh,’” said Wesson. "(Indaba) is widely respected for bottlings that deliciously bridge the gap between cheap and cheerful.”

Wesson's Indaba tasting notes will be provided with both selections onboard, and are as follows:

Indaba Sauvignon Blanc 2010
“The lip-smacking, mango and grapefruit-scented South African Sauvignon Blanc that tastes insanely delicious! Hailing from the hills east of Cape Town, Indaba's tropically-tinged white wine promises to get heads happily bobbing in agreement, ‘another bottle, please!’”

Indaba Merlot 2010
“The enticing, black cherry and mocha-scented South African Merlot that tastes crazy good! Hailing from the hills east of Cape Town, Indaba's velvety red wine promises to get heads happily bobbing in agreement, ‘another bottle, please!’”

“We are both excited and honored to bring JetBlue passengers two wines that offer tremendous value, irresistible taste, and exude an essence of South Africa,” said Andre Shearer, CEO of Cape Classics which produces the Indaba wine range. “Indaba is the Zulu word for “a meeting of the minds,” and most commonly represents sharing. We are looking forward to sharing these South African gems onboard JetBlue in the New Year.”    

Both wines will be bottled in recyclable, 187ml burgundy shaped, PET bottles with identical labels to that of the original glass packaging. The selections will be available through June 2011.

About Indaba:
The Indaba brand was first launched in the US in 1996, shortly after South Africa transitioned to a democratic republic. "Indaba" is the Zulu word for "a meeting of the minds," or a traditional gathering of tribal leaders for sharing ideas. The Indaba range is composed of Chenin Blanc, Sauvignon Blanc, Chardonnay, Merlot and Shiraz, all crafted in a fresh, juicy, approachable style and bottled under user-friendly screwcap closures. Indaba has become South Africa's leading white varietal brand in the US, widely recognized for its quality and value. The line has garnered "Best Value" accolades from Wine Spectator and "Best Buy" nods from Wine Enthusiast.

About Low-Fare Sommelier Joshua Wesson:
JetBlue’s selection of fine wines are handpicked by Joshua Wesson from Best Cellars, JetBlue's “Low-Fare Sommelier” and America's best source for world-class wine values. Best Cellars is a chain of value-oriented wine stores where the bottles are arranged by taste and priced mostly under a sawbuck. With award-winning shops in New York, Virginia, Massachusetts, Washington DC and Texas, Best Cellars just might be near enough to drop by the next time you're feeling thirsty.

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