Access to Proximic’s page-level quality data in our platform gives our customers the ability to evaluate real-time inventory from multiple perspectives
Palo Alto, CA (PRWEB) December 20, 2010
Proximic, an innovator of rich, precision data solutions for digital media traders, today announced the integration of its Contextual, Brand Protection and Audience Interest Data services with AppNexus, the leading real-time ad platform for global ad networks, demand-side platforms (DSPs), and other leading online advertising companies. Under the agreement, Proximic will integrate its segmentation, targeting, and audience monetization tools with the AppNexus real-time ad platform to enhance and optimize performance for clients’ campaigns.
“Ad exchanges have opened up a huge opportunity making inventory on digital media accessible, but it’s brought significant challenges. Marketers need to know what they are buying before placing their bids. In deciding where to reach a target audience and what its value is, precision data on the placement’s quality and targetability has become mission-critical,” said Philipp Pieper, CEO of Proximic. “With the integration of our services, AppNexus’ clients can now access page-level Contextual, Brand Protection, and Audience Interest Data across their inventory. We’re excited to offer AppNexus’ demand partners a unique system that identifies premium inventory and drives revenues based-on precise data that is unequalled in granularity and broadly available across all impressions.”
The challenge for demand partners is making ad placements efficiently, with confidence, and at scale. Proximic’s technology platform is developed on a unique, language-independent approach that quickly identifies connections between unstructured data assets, such as web pages or user profiles, and ad-related targeting including display categories and text-ad keywords. Proximic supports demand partners with their transactional real-time decision-making through advanced Contextual, Brand Protection, and Audience Interest Data. With the richest and most precise offering in the market, demand partners now have access to page-level quality data to confidently drive premium placements across highly granular categories.
“Access to Proximic’s page-level quality data in our platform gives our customers the ability to evaluate real-time inventory from multiple perspectives, thereby enhancing campaign targeting and bringing a high-level of ad placement confidence,” said Brian O’Kelley, CEO, AppNexus.
Proximic is a leading provider of Contextual, Brand Protection, and Audience Interest Data Services for online advertising and publisher networks. Combining non-linguistic contextual profiling technologies, Proximic's unique technology platform enables advertising networks, agencies, DSPs, and publisher networks to confidently identify better ad matches across highly granular topical interests in real-time. Proximic is a privately funded company based in Palo Alto, California and backed by a successful group of investors, including Wellington Partners and the Holtzbrinck Group. For more information, visit http://www.proximic.com.
AppNexus is the real-time ad platform for global ad networks, demand-side platforms (DSPs), and other leading online advertising companies. Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns. Overall, AppNexus empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory, including the major aggregators and exchanges.
Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit http://www.appnexus.com.