Have Yourself a Very Techie Christmas

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The notion of season's greetings is being given a new modern meaning and the traditional festive get-together is changing, as Britons prepare for a techie Christmas. Research from Argos, the UK's leading multi channel retailer, shows that a host of new modern festive traditions are being established and transforming the way we connect over Christmas.

As we increasingly become a nation of technophiles nearly half of us (43%) will be sending our festive messages on mobile phones this year, while 1 in 10 Brits will log on to Skype to chat with relatives on Christmas day when they can't be together.

It's a good job too. With the 'big freeze' continuing to cause chaos on the roads and scuppering plans for family gatherings, the proliferation of modern gadgets means no one has to miss out on wishing their loved ones a merry Christmas, whether it's by phone, text, email or Skype.

Ian Chaplin, consumer electronics trading manager at Argos commented, "Research has shown us that people still want a traditional Christmas but with a modern twist. This is also apparent through the high demand of products such as games consoles and laptops at this time of year. Families are more likely to compete at Wii Sports nowadays rather than pull out the scrabble board".

The poll reveals that alongside the board game favourites of Monopoly and Trivial Pursuit, almost a third of Brits will be burning off the turkey calories by playing the Wii this Christmas. Only 13% will play charades this year
suggesting that when it comes to action packed activities, the traditional has moved aside for the techie in the hearts of the nation.

The festive classics are however still present with 1 in 4 Brits tucking into turkey sandwiches on Boxing Day and a third of us indulging in the ritual of falling asleep in front of the TV. But with 25% recording their favourite programmes on Sky +, a little snooze won't mean missing out!

The top 5 techie gifts form Argos this Christmas
IPod touch
Xbox Kinect
Digital cameras and memory cards


For more information please contact the Argos press office at iris PR:
Press office: 020 7922 8111

Notes to editors:

Opinion Matters carried the research out in November 2010 with a sample of 2000 adults.

Argos catalogues are made from fully sustainable sources and are 100% recyclable, with independent certification by the Programme for the Endorsement of Forest Certification Schemes (PEFC). Customers are asked to recycle their catalogues using either local kerbside collection schemes or by returning them to their local Argos store.

About Argos
Argos is a unique retailer recognised for choice, value and convenience. It sells general merchandise and products for the home from over 750 stores throughout the UK and Republic of Ireland, online and over the telephone. In the last financial year, Argos sales were £4.3 billion.

Argos serves over 135 million customers a year through its stores. On average, 17 million UK households, or around two thirds of the population, have an Argos catalogue at home at any time. Argos expects to add around 10 stores this year and its internet site, http://www.argos.co.uk, was the most visited high street retailer online in the UK in 2009.

Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer.

Home Retail Group has been awarded the Carbon Trust Standard which certifies that we have genuinely reduced our carbon footprint. We call our responsible approach 'the basis of good business'. Find out more at: http://www.thebasisofgoodbusiness.com


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