Cast Your Vote In The 7th Annual PupLife.com Dog Product Of The Year Awards

Fennville, MI (PRWEB) December 29, 2010

For the first time in history, dogs (and their owners) will get to directly nominate their favorite products for the PupLife.com Dog Product Of The Year Award. This prestigious award, now in its 7th year has traditionally been selected by PupLife.com staffers, based on overall customer feedback, year long sales data and staff input. This year, visitors to PupLife's web site can post a review of any product on the site, automatically nominating that product as a candidate for 2010 Dog Product Of The Year. Additionally, one lucky reviewer will be chosen at random to receive a $100 PupLife Gift Certificate.

"We're very excited to bring PupLife customers officially into the award nomination process," says Eric Houtkooper, PupLife's President and co-founder. "Our shoppers have excellent taste, and we value their opinions very much. Now they can post a review on any product page and automatically nominate their favorite for the Dog Product Of The Year Award. Our staff will ultimately still decide the winner, but in order for the product to win, it will have to be reviewed by one of our customers."

Traditionally, there have been multiple winners chosen as Dog Products Of The Year, with the winners named in various categories. This year, the award will be given to one product only. "Last year we named our Dog Products Of The Year, but we also named the SENSE-ation Harness as our Dog Product Of The Decade. The focus on one product was nice because it brought that specific item to many people's attention. So, shifting the award to just one product, one "best of the best" if you will, will be our new traditon," noted Houtkooper.

PupLife's Dog Product Of The Year Award is selected by the PupLife staff, based on customer feedback, overrall sales and staff input. The award promotion is open to all, and no purchase is necessary. The official rules are available online at PupLife.com. The PupLife Product Of The Year Award winner will be announced on Monday, January 24th on PupLife's web site.

Since 2003, PupLife's promise has been to offer the finest dog supplies, the most reliable pet information, and superior customer service so pet owners may care for their dog's health and well-being. PupLife.com also enjoys widespread readership of its blog, the Pup Life Dog Blog, a place for dogs and their people to read up on the latest information in the canine world.

PupLife.com was recently named "one of the fastest growing online retailers in the pet supply industry" by eCommerce-Guide.com. Focusing on healthy, safe and holistic dogs supplies, PupLife.com provides customers a one-stop shopping site for all their dog care needs. In addition to the best selection of dog food and treats, natural grooming products, designer dog carriers and training tools, PupLife.com offers information and articles including positive reinforcement training tips, health care guides and interviews with leaders in the pet care industry.

For more information, contact PupLife President, Eric Houtkooper, at 773-620-0050 or visit PupLife.com (http://www.puplife.com).

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