Hyperlite Releases New 2011 App Built on Free App Creation Platform

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Hyperlite 2011 app features complete line of products through images, video, 360 spins

Hyperlite App

Hyperlite 2011 App

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Hyperlite developed their new 2011 app using the AutoMotionTV App Creation Platform, a new free app creation service for product manufacturers. The app features the entire line of products through video, images, and 360 spins. Manufacturers with a retail or distribution network are eligible for the platform.

AutoMotionTV works with the manufacturer to create an interactive app experience based on the product line. While there is no charge to the manufacturer for this service, AutoMotionTV generates revenue by selling a modified version of the app to dealers and distributors.

The dealer version of the app contains the same interactive experience, but adds live inventory, in app purchase options, and other dealer-specific features. The dealer version of the app is available to authorized dealers and retailers for a small monthly fee.

Increasingly manufacturers are using the tool to release an official iPhone app and provide a unique selling tool to their distribution network.

“Our goal was to provide dealers a cost-effective way to capitalize on increased mobile traffic to their sites,” explains AutoMotionTV president, Ben Anderson. “We’ve developed a unique way to bridge the manufacturer-dealer relationship and make it a win-win for all parties.”

About Hyperlite:
Hyperlite is a manufacturer of wakeboards, bindings and related products located on the shores of Lake Sammamish in Redmond, Washington. Born in the early 90’s, Hyperlite introduced the first compression molded wakeboard and has led the industry ever since in product innovation and marketing strategies. “Partnering with AutoMotionTV is very exciting, showcasing our products in a mobile app is just awesome!” says marketing manager, Greg Nelson. Visit http://www.hyperlite.com to learn more about our team and our products.

About AutoMotionTV
AutoMotionTV's platform is designed from the ground up to help product manufacturers and dealers capture and convert mobile device users. More information on the App Creation Platform can be found at: http://go.automotiontv.com.

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Alexis Blaha
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