New Media Merger A Major Plus For Thailand's Digital Scene

New Media Edge, one of Thailand’s most respected digital media agencies, has acquired Media Plus, a leading social media and branded content specialist, to create New Media Plus, a one-stop digital powerhouse that is now Thailand’s largest digital agency.

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(Vocus/PRWEB) December 17, 2010

New Media Edge, one of Thailand’s most respected digital media agencies, has acquired Media Plus, a leading social media and branded content specialist, to create New Media Plus, a one-stop digital powerhouse that is now Thailand’s largest digital agency.

The merger creates a dynamic entity that marries the best of Media Plus’ strategic thinking and social media expertise with New Media Edge’s digital media buying, planning and production infrastructure. For the first time in Thailand, clients can tap into the knowledge and talents of experienced professionals from across the entire spectrum of digital specialisations all under one roof. This exciting development sends a clear signal that Thailand’s digital industry has entered its next stage.

New Media Plus is 100% focused on bridging the divide between consumers and brands in engaging and emotional ways. Harnessing the latest digital trends, insights, ideas and technology, New Media Plus provides clients with innovative, strategic, value-focused products and services that address opportunities and challenges through leading-edge digital media and marketing innovations.

Working directly with advertisers and in collaboration with partner agencies, New Media Plus offers total solutions for its clients’ digital requirements – from planning, channel selection and media buying to execution, implementation and optimisation.

According to Nathida Rathanawut, New Media Plus’ Chief Digital Strategist, this end-to-end, channel-agnostic approach is unique in the Thai market. “We don’t push display, social or search, as examples, just because that is all we do. We provide the strategy to meet the objectives of each campaign and have the expertise to implement the execution of the strategy.”

Nam Do, New Media Plus’ CEO notes that the new entity’s powerful combination of sound digital strategy and extensive execution brings a whole new level of expertise to bear for their clients. “We now have the full capability to complete the marketing feedback loop in the digital space. Listening, engaging, designing content, distributing messages and building affinity.”

Already a complex field, digital marketing is becoming increasingly complicated by the day. New Media Plus is ideally positioned to help brands capitalise on the immense opportunities that it presents, by acting as a guide to help make sense of the medium and a partner that executes strategy across all aspects of the digital landscape. Now, for the first time, that level of service is available from a single partner.

For more information:
Nam Do: +66 (0) 8117 3558 / nam.do(at)newmedia-plus(dot)com

About New Media Edge
New Media Edge is a rapidly expanding digital media agency that has established itself as one of the leading player’s in Thailand’s online media planning and buying market. Since it was established in 2003, the company has consistently delivered innovative campaigns for its growing stable of local and international blue chip clients.

About Media Plus
A new breed of digital marketing specialist, Media Plus offers social media marketing and branded content experiences.

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