Austin, TX (Vocus/PRWEB) December 21, 2010
Baby Bump, a natural, safe and effective line of skin care products for pre-and postnatal women, recently launched a new ecommerce website powered by Volusion’s award-winning ecommerce solution. In less than two months after the launch, the skin care line boosted revenues by 45%, obtained top page Google rankings, saved thousands of dollars in Web design costs, and streamlined productivity on administrative tasks.
•The necessity of Baby Bump was discovered during founder Kate Mistol’s first pregnancy. Having spent her entire life battling skin problems, the moment she became pregnant, those problems intensified. The search for creams and lotions that were toxin-free became exhausting. Most of the ingredients were unpronounceable, and once she researched them, the results were terrifying. For peace of mind, she experimented with her own skin care remedies, and Baby Bump was born.
•At first, the products were developed by hand in Kate’s kitchen by mixing bowls of various natural ingredients. Once she was happy with the handmade creams, she turned the ingredient lists to a professional lab to create the final versions. It was important that each one of the products actually solved the skin care problems of moms-to-be, taking about a year to get the products just right.
•Kate began selling the skin care products through local heath stores, pharmacies and maternity stores, but sales were limited to a regional customer base. As a big surprise, the company was invited to debut their products at LA Fashion Week thanks to the “pregnancy boom” happening in Hollywood and quickly gained a US celebrity mom following. The company knew that to support demand for sales in the US it would need to launch a strong ecommerce website.
•Kate had little to no experience with web development so she needed a solution that would provide the expertise she lacked. Without much research or recommendations, Kate resorted to a basic third-party ecommerce solution, but she was immediately disappointed. The website was routinely down and the database consistently failed. Discouraged by the time spent dealing with all the disruptions and bugs, Kate realized she needed a more reliable, secure and professional solution.
The Right Platform
With the overwhelming list of ecommerce solutions on the market, Kate decided to go with Volusion, a solution trusted by over 20,000 online businesses. Aside from Volusion’s expertise, Kate was impressed by the interface and how easy the software was to use. She also took advantage of Volusion’s design and marketing teams to revamp the look and feel of her website and boost SEO rankings. Volusion offered the following features and benefits that were critical to the success of BabyBump.ca:
•Out of this World™ Support – The free, 24x7x365 live support has been an invaluable resource for Baby Bump. As questions come up, Volusion‘s representatives are ready to handle and explain any issue quickly and thoroughly.
•Web Design Services: A Volusion web designer worked with Kate to build a professional-looking site based on her vision and creative needs.
•Integrated CRM and Order Processing – Previously, order management was arduous, but with Volusion’s advanced ticketing system and all-in-one admin area, Baby Bump can now manage all aspects of order processing and customer experience.
•Integrated SEO – Site is easily search engine optimized, resulting in top-ranked Google pages for target keywords without third party SEO programs, giving the business immediate credibility.
•Stringent Security – Data is secured against theft or manipulation with integrated IP blocking, 24x7 surveillance and advanced encryption. PCI/CISP certification also ensures maximum protection of card-holder data. Volusion provides Kate with a guarantee that her customers’ credit card information is securely collected, protected and stored.
Quotes from Kate Mistol, founder of Baby Bump
•“Managing customers and fulfilling orders is a breeze today. In the past, our admin panel was buggy, full of confusing data and we often had to call our clients to ask them what they ordered. Today, using Volusion, all of that is automated and taken care of. Very little work is required on our end.”
•“Building an online store alone doesn’t ensure Web sales. You have to constantly market your website and offer value to your customers,” continued Kate. “Volusion’s tools make it easy to do just that.”
•“Prior to having Volusion handle SEO, we were never on the first page of Google with our keywords. Now we routinely appear on the first page.”
•“Social media marketing and pay per click ads work best for us. Volusion has great social media marketing tools that coincide easily with campaigns we can put together in-house.”
•“There are a lot of interesting shopping cart solutions out there - we looked at a lot of them! But Volusion was the best choice for us because of their experience and ease of use.”
Volusion is a leader in ecommerce solutions for online businesses. Over the last ten years, thousands of companies have used Volusion to succeed online, including market leaders such as Disney, Motorola, Chicago Tribune, Michigan State University and Crutchfield. For more information about Volusion, please visit volusion.com.
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