SpyderLynk CEO Nicole Skogg Named to Mobile Marketer “2011 Mobile Women to Watch” List

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Honorees celebrated as women leaders expected to make a difference in mobile marketing, advertising, media and commerce in 2011

Nicole Skogg, founder and CEO of SpyderLynk

Nicole Skogg, founder and CEO of SpyderLynk

SpyderLynk is on the forefront of the rapidly evolving mobile marketing and advertising industry and it is an honor to accept this award on behalf of our entire organization.

Nicole Skogg, CEO of SpyderLynk, a leading marketing technology company whose flagship product is the patent-pending logo-centric SnapTag™, was just honored as one of the “Mobile Women to Watch in 2011,” as voted on by readers and team members of Mobile Marketer – the leading online media publication in mobile marketing and commerce. The Mobile Women to Watch 2011 list features 25 motivated women who are leaving their mark on the mobile marketing and advertising industry.

“I am honored that Mobile Marketer has recognized me alongside such a prestigious list of women leaders in the mobile industry,” said Nicole Skogg, CEO of SpyderLynk. “The honor, though, goes to our entire team at SpyderLynk, whose hard work, innovation and creativity have been integral in the success of building such an exciting business. SpyderLynk is on the forefront of the rapidly evolving mobile marketing and advertising industry and it is an honor to accept this award on behalf of our entire organization.”

According to Mickey Alam Khan, Editor in Chief of Mobile Marketing, “Like their peers on last year’s list, those who made the cut this time shared the same qualities: dedication to craft, ambition, leadership potential, educator and role model. These 25 executives who made the Mobile Women to Watch list are poised to make a difference in mobile in 2011.”

Skogg, a mobile marketing evangelist, founded SpyderLynk in 2006 with a vision to leverage brand logos and mobile camera phones to bring the interactivity of the Internet to traditional media. She started her career as an optical engineer, developing and marketing cutting-edge lighting systems. Using her background in mathematics and vision perception, she pioneered the development of the SnapTag – a logo that functions as an interactive mobile marketing tool.

To review the article in connection with this recognition, please visit: Mobile Marketer's Mobile Women to Watch 2011.

About SpyderLynk
SpyderLynk activates branding to drive marketing results. SnapTag™, SpyderLynk’s flagship product, is the only logo-centric mobile activation tool in the marketplace today. Brand logos, featured on any type of packaging, advertising, signage or screens, can be made interactive with SpyderLynk’s cutting-edge Code Ring™ technology. Consumers with smart or standard camera phones can snap and send a picture of a SnapTag to activate a multi-functional, multi-media interactive dialogue with brands.

SpyderLynk™ is a leading marketing technology company leveraging innovations in mobile, image analyses and database analytics to activate robust consumer engagements, drive retail sales conversions and enable mobile commerce while creating ongoing consumer relationships with brands. SpyderLynk’s proven solution enables brand marketers to drive and measure consumer engagements through mass media while providing sophisticated analytics on consumer behavior, campaign and media impact information.

Leading brands such as Coke Zero, Bertolli, Caress and Degree, Revlon, L’Oreal, Martha Stewart Omni Media, Warner Brothers, Toyota, Bud Light and others are using SpyderLynk’s pioneering technology to engage consumers and accelerate brand purchasing decisions. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at http://www.spyderlynk.com.

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