Connected TV Sales are on the Rise and so is Satisfaction among Consumers, According to NPD

Consumers are using the connected features of their connected TVs and say that they are pleased with the results

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"Manufacturers are underselling the Internet features of connected TVs. Broadband features unlock worlds of on-demand content; manufacturers should provide the key by integrating Wi-Fi."

Port Washington, NY (Vocus/PRWEB) December 29, 2010

Consumers are using the connected features of their connected TVs and say that they are pleased with the results, according to leading market research company, The NPD Group’s Connected TV Owner Study. According to the report, nearly half of consumers (45 percent) who say they have an Internet-connected TV, access Internet features. Of those who have connected their TVs to the Internet, 57 percent say they are very satisfied with the TV’s Internet features.

"Manufacturers are underselling the Internet features of connected TVs,” said Ross Rubin, executive director of industry analysis at The NPD Group. “Broadband features unlock worlds of on-demand content; manufacturers should provide the key by integrating Wi-Fi.”

Of those consumers who have connected their TVs, more than half (57 percent) are using it to access Netflix, 47 percent are viewing videos on YouTube. Consumers are also taking advantage of the ability to access other networks in their homes. More than half (54 percent) said they accessed video, music, or photos on their home networks.

"Video services are leading the way on connected TV usage,” said Rubin. “These include the ubiquitous Netflix and the rapidly expanding presence of Hulu Plus. But NPD research indicates that manufacturers have an opportunity not only to provide more content choices, but inventive ways to navigate them."

According to NPD’s retail tracking service, sales of IPTV (connected) TVs have increased 38 percent (January – November) compared to the same time period in 2009, and now make up nearly 12 percent of all flat-panel sales.

For the latest connected TV shipment and forecast data, visit the DisplaySearch (an NPD Group Company) Quarterly TV Design and Features Report
About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

FOR MORE INFORMATION:
Sarah Bogaty
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