The fight for on-line shoppers is on and if your company doesn't rank on the first page of a search engine then you are losing business
(PRWEB) February 04, 2010
Dubai, United Arab Emirates (PRWEB) February 4, 2010 -- Why is no one visiting our web site? It’s a question many company owners across the region are asking as the battle for on-line shoppers in the Middle East increases at a phenomenal pace.
Sekari - the Middle East’s only dedicated digital search and social media marketing agency – is stating 2010 is the year GCC companies need to understand and adopt the latest techniques in Search Engine Optimisation to deliver the best return on investment from their web sites.
In its simplest form, Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic directed to a web site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results for targeted keywords.
As internet use per capita continues its phenomenal growth across the region, Sekari Managing Director Lee Mancini observes: “The fight for on-line shoppers is on and if your company doesn’t rank on the first page of a search engine then you are losing business” he says. “With increasing digital literacy across the region we have seen companies responding by increasing their expenditure on, and sophistication of, ever more complex corporate web sites. We also see that ecommerce web sites – where browsers can purchase goods and services – becoming more prevalent however, we also see much evidence of companies simply taking a ‘launch and leave’ approach to their web sites”.
Mancini continues “Most companies are only familiar with relatively simple search tools such as Google Analytics and have a notion of ‘meta tags’, ‘keywords’ and ‘pay-per-click’, but truly effective SEO is a complex mixture of art and science and that’s where Sekari’s expertise in the field can really deliver results” he concluded.
Achieving a high ranking in search engine results pages (SERPS) through search engine optimisation has quickly become a business necessity and not a novelty. High rankings have been found to directly increase site traffic, perceived relevance, brand trust and sales conversion rates.
A study by Pew Internet & American Life Project* found that after only two months of a website appearing on the first page of a search engine’s results page, the number of unique visitors tripled and sales conversion rates doubled. The study was of a few hundred of companies who are actively involved with agencies conducting SEO. Soon after the average client site appeared in the top 10 search result pages from a large search engine provider, both sales conversion rates and new traffic increased significantly. After one month of achieving a high SERP, the average sales conversion rate rose 42 percentage points, and new traffic more than tripled.
*Pew Internet & American Life Project.
Note to Editors:
Internet Penetration Table: http://www.sekari.com/middle-east/
Middle East Internet Penetration Rates
The Middle East region has one of the fastest growing Internet penetration rates in the world with 18.9 Million Arab users online today (Not Including Iran) and growth rates over the past few years of 3,000% in countries such as The Kingdom of Saudi Arabia. As this medium becomes ever more proficient, brands and agencies are beginning to have to take notice of these new captive and enthusiastic audiences. Penetration rates fluctuate between 10% and 60% throughout the region with the UAE having the highest Internet penetration rate, 60.9% as of 2009. However, even though The Kingdom of Saudi Arabia has a small internet penetration rate of approximately 26.8% at present, the growth rate phenomenal and with KSA having the largest population in the GCC, this still results in over 7.7 million Internet Users. With 50% of The Kingdom Of Saudi Arabia’s population being under 20 years old it is clear that the enormous future potential of this new young population represents a massive commercial opportunity.
Sekari is the Middle East’s only dedicated digital search and social media marketing agency. The company is international with a network of 26 offices around the world and employs specialists from Europe and around the world to deliver a cutting edge service. Sekari places digital search marketing at the heart of its clients’ marketing strategies, and aims to increase the connection with potential consumers.
For further media information from Sekari, please contact:
Office 2804, BB1 Tower
Mazaya Business Avenue
Jumeirah Lakes Towers
T: +971 4 340 2186
F: +971 4 341 6402
Mob: +971 50 852 4611