Purple Forge Announces Partnership with RaiseDigital to Deliver Mobile iPhone Application Services for Political Organizations

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Purple Forge and RaiseDigital showcase their solution at CPAC 2010 (Booth 510)

Purple Forge Corp., (http://www.purpleforge.com), a leader in iPhone application services, today announced a strategic partnership with RaiseDigital LLC (http://www.raisedigital.com). Purple Forge’s MyPolitics mobile application service, will enable RaiseDigital to deliver a whole new breed of mobile services targeted at political campaigns, political action committees and non-profits running on the latest wireless devices.

"The depth and breadth of Purple Forge’s wireless application expertise will enable RaiseDigital to deliver the industry's most innovative grassroots campaign solutions," said Justin Hart RaiseDigital's Managing Director. "By integrating MyPolitics into our social networking and FEC-compliant donation services, we can provide the next generation of political outreach solutions to drive event, fundraising and Get Out to Vote (GoTV) initiatives.”

This announcement comes as Purple Forge and RaiseDigital are providing the iPhone application for CPAC 2010, the annual conference of the American Conservative Union (ACU). The application can be downloaded from the Apple iTunes Store (http://ow.ly/16Jki). The ACU is the nation's oldest and largest grassroots conservative lobbying organization.

“The CPAC iPhone application allows us to reach out to American conservatives on the most popular smartphone of the day,” said Lisa De Pasquale, CPAC Director at the American Conservative Union. “This application truly meets the goals of the CPAC to communicate and advance the goals and principles of conservatism using the latest in technology.”

Event organizers and campaign managers are aggressively exploring the use of mobile applications on the latest mobile devices as a means of engaging voters, donors and volunteers. Purple Forge offers the unique ability to broadcast news, events, pictures, video, Twitter and Blog feeds through mobile applications tied into a RaiseDigital web-based content management framework that makes campaign messaging easy to manage. Coupled with integrated fundraising and a powerful survey engine linked to social networking, organizations can now mobilize their message, share it and obtain rapid feedback on it, allowing them to adjust and tune their message on the fly for maximum effect.

"Purple Forge is pleased to partner with a leader in socially networked campaigning like RaiseDigital, whose visionary commitment new media solutions will drive campaigns into the future," said John Craig, Vice-President of Sales and Marketing at Purple Forge. "With the strongest combined portfolio of PC, mobile and FEC-compliant tools, together we provide all the advanced features required to run a state-of-the-art political campaign."

Purple Forge’s MyPolitics service leads the industry with unique features that integrate modern broadcast technology with fundraising, social networking and survey capabilities on the latest mobile application platforms of the day. The frequency of mobile Internet access is set to overtake PC based access in 2010, and mobile applications lead the way in terms of usability and integration into the sophisticated features of today’s mobile devices, such as email, contact integration and GPS services.

About Purple Forge

Purple Forge (http://www.purpleforge.com) sells subscription based services to groups looking to engage their members using the latest mobile application technology and leveraging social networking best practices. Purple Forge is led by seasoned mobile communications and Internet technology veterans dedicated to providing affordable solutions to put the value of mobile applications into the hands of groups looking to engage their members.

About RaiseDigital

RaiseDigital (http://raisedigital.com) is a new media consulting firm for non-profit and political entities. RaiseDigital is a leader in creating online brand awareness and establishing successful fundraising campaigns through various tools, including email and social networking.

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John Craig
Purple Forge
1(315) 541-4315
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