Leads the Pack with Volusion Ecommerce Software

Share Article

Fast-growing organic pet product e-tailer expects sales to surpass $200,000 within first year.

We began making money right out of the gate

News Facts

  •     Volusion, the leading provider of ecommerce software and services for online merchants, today announced its award-winning software platform powers, the most comprehensive e-retailer of organic pet food and products.
  •     The OrganicPetBoutique website handled more than $2,000 in online orders during the first few weeks of business. They expect to gross about $200,000 in the first year.

The Challenge

  •     Pet lover Shana Bentivegna and her husband were alarmed by the numerous alerts of companies recalling pet food that contained toxic chemicals from China. The couple questioned what they were giving their pets and decided to pursue the safest and highest quality organic pet products for their two shih tzus. During their online search, they had a difficult time finding all-natural pet products, so they decided to create a one stop shop offering only the best organic pet goods available.
  •     The couple wanted to launch the web site in time for the holidays to take advantage of the heightened shopping traffic, so time was of the essence.
  •     As a start-up, there wasn’t a budget for traditional agency web designers or an in-house site technician. OrganicPetBoutique needed a simple, turnkey solution with shopping cart and backend infrastructure so the site could be easily managed in-house by non-technical employees.

The Solution

After months of research, owners Shana and Len Bentivegna determined that Volusion’s ecommerce platform was the “one-stop-shop” solution they needed to sell online. They tested Volusion’s product through the free 14-day trial and found it to be quite user-friendly. Volusion offered the following features and benefits that were critical to the success of the project.

  •     Full Customization – Volusion worked with the OrganicPetBoutique to determine the company vision and the ecommerce website designers created a beautiful homepage design and interactive website. Many customers have commented on the site’s ease of use and wonderful layout.
  •     24/7 Customer Support – The 24/7 live support has been an invaluable resource for Shana Bentivegna. As questions arise, Volusion‘s representatives are ready to handle and explain any issue.
  •     Integrated SEO – Included SEO tools make it easy to optimize any Volusion site. Shana consulted with third party SEO experts and found that Volusion’s platform had all of the tools already built-in, saving her company thousands in program fees.
  •     Integrated CRM – With an advanced ticketing system and all-in-one admin area, OrganicPetBoutique can manage the entire order process and customer experience from a single area of the store.
  •     Email System – Built-in email and newsletter system keeps dedicated pet owners on the forefront of new organic product news.
  •     Product Zoom – Enhanced merchandizing feature allows OrganicPetBoutique customers to instantly magnify product details.
  •     Stringent Security – Data is secured against theft or manipulation with integrated IP blocking, 24/7 surveillance and advanced encryption. PCI/CISP certification also ensures maximum protection of card-holder data. Volusion provides OrganicPetBoutique with a guarantee that their customers’ credit card information is securely collected, protected and stored.
  •     Unlimited Scalability – The easily-scalable architecture with advanced load balancing & dynamic resourcing helped OrganicPetBoutique meet its demanding spikes in traffic.
  •     Mission Critical Hosting – With 100% redundancy, virtualized hardware-independent systems, and continuous data backups with data clustering, Volusion offered the same technology infrastructure that powers systems for financial institutions.


  • handled more than $2,000 in orders within the first two weeks
  •     Saved thousands of dollars in site design and SEO programs
  •     Reduced the risk of fraud and hacking incidents through Volusion’s secure, PCI Certified platform

Supporting Quotes

  •     “We began making money right out of the gate,” said owner and pet lover Shana Bentivegna. “Our concept has been embraced by pet lovers all over the country!”
  •     “I interviewed multiple SEO companies and they all suggested that I add a sitemap, blog and SEO keywords,” said Shana Bentivegna. “Volusion already incorporated these great marketing tools on our site and the SEO companies were stunned. Thanks to Volusion we saved thousands!”
  •     “We couldn’t be happier with the amount of control that we have over the website. From viewing orders, checking inventory, shipping options, and controlling the web design, everything is at our fingertips and offered at lightning speed,” said Shana Bentivegna.
  •     “Providing a safe shopping environment is of utmost importance to us. While monitoring the site, I immediately located a threat with the help of a Volusion representative and blocked the hacker from my site,” said Shana Bentivegna. “Volusion has given us peace of mind.”

About Volusion

Volusion is the leader in shopping cart software for online businesses. Over the last 10 years, thousands of companies have used Volusion to succeed online, including market leaders such as Disney, Motorola, Chicago Tribune, Michigan State University and Crutchfield. For more information about Volusion, please visit

Contact Info
Olga Kazakova


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Olga Kazakova
1(800) 646-3517
Email >
Visit website