iPerceptions is pleased to announce the first free solution that seamlessly matches clickstream and Voice of Customer data within Google Analytics
eMetrics, San Jose (Vocus) May 4, 2010
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics, today announced the availability of 4Q’s VoC feedback within Google Analytics (GA) reports. This integration is the only free solution that allows GA users to integrate web analytics clickstream data and matching VoC feedback for each individual visit. Online marketers will benefit from a more comprehensive understanding of the intent behind each visit and the ability to identify their site’s strengths and weaknesses by different visitor groups.
“iPerceptions is pleased to announce the first free solution that seamlessly matches clickstream and Voice of Customer data within Google Analytics,” said Claude Guay, President and CEO of iPerceptions. “We are bringing new value to Google Analytics users by delivering insight traditionally available only to enterprise brands.”
Google Analytics users can now flexibly combine web analytics clickstream data with 4Q data points including: Purpose of Visit (why visitors came to a site), Task Completion (whether they were able to complete their tasks) and Overall Satisfaction. Site managers can then easily slice and dice the integrated data set to better measure their site’s performance against their online business objectives.
“The 4Q survey’s purpose of visit, satisfaction and task completion metrics were already our clients’ favorite KPIs. By integrating them into Google Analytics and correlating them with other metrics, they may easily become some of our most insightful and actionable metrics,” says Anne-Marie Bergeron, Director of Web Analytics at Nurun Inc, a global digital marketing agency. “It will definitely bring our knowledge of the users’ experience to a higher level.”
Using customizable GA reports, site managers can flexibly mold the data to gain actionable intelligence on how to fix issues and optimize their sites. Highlights of reporting capabilities include:
- Tracking satisfaction rates for specific visitor groups to better evaluate landing pages, exit pages, search keywords, traffic sources and campaigns.
- Measuring conversion rates against task completion rates to gain a better understanding of the conversion cycle.
- Comparing satisfaction rates by time on site, pages visited, sections visited and geographic region.
- Examining time on site by task completion to distinguish between visitors struggling to find information and those positively engaged on the site.
GA users can integrate all or a subset of the 4Q metrics: Purpose of Visit, Task Completion and Overall Satisfaction. 4Q is available at http://www.4Qsurvey.com.
iPerceptions is also placing greater flexibility in the hands of 4Q users by introducing the ability to fully customize their purpose of visit choices in their 4Q survey. Users can now choose from existing choices or immediately add their own selections and translations.
The new features are available today to a select set of customers with general availability scheduled for May 14th.
Launched in March 2008 in collaboration with noted web analytics author and blogger Avinash Kaushik, 4Q allows companies to listen directly to site visitors and use their feedback to improve the online experience. 4Q users in over 100 countries have collected and analyzed more than 7 million website surveys and 21 million data points to determine the hurdles to site usability and visitor task completion by answering the 4 most important survey questions:
Who is coming to your website?
Why are they there?
How successful are they?
What do you need to fix?
iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit our site at http://www.iperceptions.com.
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Claude Guay, President & Chief Executive Officer
Phone: 514-488-3600 Fax: 514-484-2600