and Poetic Licence Sponsor the Hello Stiletto Shoe Ball with Proceeds Going to The Accelerated Cure Project for MS

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Online shoe e-tailer partnered with boutique shoe maker Poetic Licence to sponsor the Hello Stiletto Shoe Ball in Boston, MA on April 23, 2010 with proceeds going to the Accelerated Cure Project for Multiple Sclerosis.

Online shoe e-tailer partnered with boutique shoe maker Poetic Licence to sponsor the Hello Stiletto Shoe Ball in Boston, MA on April 23, 2010 with proceeds going to the Accelerated Cure Project for Multiple Sclerosis.

It was a great night for high heels, April 23 2010, at the Hello Stiletto Shoe Ball in Boston, Massachusetts. This fashionable charity event, with proceeds going to The Accelerated Cure Project for Multiple Sclerosis brought out more than 150 guests and was able to raise over $18,000! partnered with fabulous shoemaker Poetic Licence as a Black Stiletto Sponsor.

“We here at love to get involved with the community and we love to give back. We have participated in donations to the Shoe Bank, we raised money for earthquake victims in Haiti and we recently completed a great Earth Day Campaign with proceeds going to When our friends at Hello Stiletto approached us about the shoe ball, we knew we had to get involved,” explained Philippe Meynard, President of Planet, Inc.

The Shoe Ball, organized by the Hello Stiletto Shoe Club and the Accelerated Cure Project for MS brings together shoe enthusiasts in three cities each year to celebrate a love of fashion and fundraising.

“The Shoe Ball gives us at the Accelerated Cure Project for MS a wonderful opportunity to raise funds for our cause. Not only are folks excited to buy tickets and attend, there are raffles, we had guests compete on the catwalk and we had many enthusiastic sponsors, like and Poetic Licence! We love organizing events like this and we can’t wait to work with Planet in the future” said Jane Follansbee, the Special Events Director for the Accelerated Cure Project for MS., a Waltham, Massachusetts based e-tailer of shoes for women, men and kids contacted Poetic Licence, maker of funky and elegant boutique fashion footwear, and with them, chose to sponsor the event at the Black Stiletto Level. also donated two pairs of fabulous Poetic Licence shoes to the Sipping for Stilettos raffle to raise even more funds for the evening.

“We were very pleased to have work with us and work with a great brand like Poetic Licence to sponsor this special event. We’re all passionate about beautiful shoes and this gives us an opportunity to indulge and to do good at the same time – one of our goals here at Hello Stiletto,” said Melissa O’Shea, President of the Hello Stiletto Shoe Club.

About Hello Stiletto

Hello Stiletto is a free social club for individuals who love shoes. Founded in 2004, the club now has close to 3,000 members in Boston and 10,000 members nationwide. An excuse for footwear fanatics to get out and actually wear the shoes they buy, members enjoy a calendar of events that take place at bars, restaurants, shops, and other of venues and are encouraged to show up wearing their most fabulous and outrageous footwear. For more information, please visit

About The Accelerated Cure Project for Multiple Sclerosis

Accelerated Cure Project for Multiple Sclerosis,, is a national nonprofit organization dedicated to curing Multiple Sclerosis (MS) by determining its causes. Accelerated Cure Project believes this effort can be accelerated by organizing the research process and encouraging collaboration between research organizations and clinicians. A "Cure Map" is currently being developed by the Accelerated Cure Project to establish what is known and what is not known about the causes of MS. From the Cure Map, Accelerated Cure Project will facilitate research most likely to reveal the causes of MS in the shortest time through a large-scale, multidisciplinary, MS Repository. For more information about the Accelerated Cure Project or to make a corporate or individual donation, call 781/487-0008, visit, or send an email to info-web0209_no_spam_please_(at)i_mean_it.no_spam_whatsoever.acceleratedcure(dot)org.

About Poetic Licence

After being a supplier of shoes to British stores for years, Poetic Licence has successfully launched its own brand. Designed in the U.K., Poetic Licence could only be found in small boutiques for a time. They are now available worldwide and have garnered praise with their styles that take influence from English fashion, cosmopolitan style and an eclectic mix of worldwide inspiration. Whether it's a heel or a flat you desire, Poetic Licence will take you from the workplace to the nightlife in stride and in comfort. They are truly poetry for the sole.

About Planet, Inc.

Planet, Inc. is an innovative lifestyle shoe retailer dedicated to selling the most comfortable and stylish shoes possible at value prices. Our flagship site found on the web at specializes in active, comfortable, healthy, earth friendly shoes and products with a flare of fashion. Our product lines are ever expanding to bring our customer new fun footwear to choose from. Whether you're an outdoor enthusiast or an eco-friendly fashionista, we strive to offer the selection you want.

We look at affordability and value in pricing our products. Customer service and unique products are our calling card. Contact us directly at 1-888-818-SHOE (7463).


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Blair Stephens
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