OfficeChairsOutlet.com Goes National with Volusion Ecommerce Software

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End-to-end platform allows local furniture showroom to expand nationwide; 2009 revenues reach seven digits

I never dreamed that Office Furniture Outlet would be such a thriving national business

Austin, TX Volusion, a leading provider of ecommerce solutions for online merchants, today announced that its award-winning software platform powers OfficeChairsOutlet.com. The San Diego-based retailer Office Furniture Outlet Inc. launched the site in September 2008 in an effort to expand the company’s reach throughout the U.S., and the site has been a tremendous success. In its first full year, OfficeChairsOutlet.com generated seven digit revenues with significant sales from all regions of the country.

The Challenge

  •     Office Furniture Outlet owner John Haas Jr. knew he needed a strong online retail website if he was going to take the business to the next level, but he did not have the technical expertise to create one on his own. One day he was discussing his situation with his neighbor, Linh Tang, who happened to be a web commerce expert and online business owner who had used Yahoo! Merchant Solutions and other platforms to create various websites. They struck up a partnership and OfficeChairsOutlet.com was born.
  •     John and his Office Furniture Outlet team did not have the Web development experience necessary to manage a complex ecommerce site. They also were not able to hire a full-time IT staff member to handle ongoing technical support issues. The team considered Yahoo! but found it was a challenge to implement and required more manual coding than they were comfortable with.
  •     At first, John and his team used an outside web developer for site updates, changes and edits, but the cumbersome process often took up to 2 weeks. These delays were negatively impacting the business, causing the company to miss sales opportunities, and greatly inhibiting their potential for growth.

The Right Platform

  •     After a thorough search of ecommerce platform providers, John and Linh chose to use Volusion for Office Chairs Outlet because the simple setup wizard and the intuitive admin tools made it much easier to use than other solutions in the market. Volusion’s extensive experience as one of the industry’s first shopping cart providers also gave John and Linh peace of mind.
  •     Linh and John were extremely confident in the potential growth of Office Chairs Outlet so Volusion’s pricing model of charging a minimal monthly fee for hosting the online store was ideal for their business model. Some providers charge customers a percentage of sales in order to compensate for bandwidth growth but Volusion does not have transaction fees.
  •     Linh and John have been extremely pleased with Volusion’s performance, and the hosted software model eliminates the need for the company to have an IT expert on call for costly emergency services. If an issue arises, a live Volusion representative is available 24x7x365 to provide a quick solution.
  •     Through Volusion’s simple user interface, John and his team members can now easily add coupons, discounts, content pages and additional elements on the fly to adapt to inventory, economic and marketing shifts in real time.

Robust Features

Volusion offers the following features and benefits that are also critical to the ongoing success of the project:

  •     Integrated CRM – Previously, order management was difficult, but with Volusion’s advanced ticketing system and all-in-one admin area, Office Chairs Outlet can manage the entire order process and customer experience from a single area of the store.
  •     Unlimited Scalability – The easily-scalable architecture with advanced load balancing and dynamic resourcing helped Office Chairs Outlet meet escalating web traffic.
  •     Mission Critical Hosting – With 100 percent redundancy, virtualized hardware-independent systems, and continuous data backups with data clustering, Volusion offered Office Chairs Outlet the same technology infrastructure that powers systems for financial institutions.
  •     Stringent Security – Data is secured against theft or manipulation with integrated IP blocking, 24x7 surveillance and advanced encryption. PCI/CISP certification also ensures maximum protection of card-holder data. Volusion provides Office Chairs Outlet with a guarantee that its customers’ credit card information is securely collected, protected and stored.
  •     Email System and Newsletter Features – the built-in email system allows Office Chairs Outlet to easily create newsletters and communicate with customers from one central location.

Supporting Quotes

  •     With my lack of Web experience, I was apprehensive about starting and running an online store,” said John Haas Jr. “Volusion has exceeded my expectations and made the entire process of managing the site extremely easy and intuitive, which is important so I can focus my time on running our growing business.”
  •     “I never dreamed that Office Furniture Outlet would be such a thriving national business,” said Haas. “We could not have achieved this success without Volusion, and I can’t wait to see what we can do together going forward.”
  •     “I’ve worked extensively on the Yahoo! platform and there is no doubt that Volusion offers a simpler, more intuitive experience for non-technical users,” said Linh Tang. “This makes it easy for any businessperson to create and operate a robust, successful online store. And to help others, I’ve started a new online training service called ExtremeDigitalMarketing.com, where I’ll be discussing the tactics and techniques I used to make OfficeChairsOutlet.com a success.”
  •     “I love the Volusion 24-hour support and the staff is extremely knowledgeable,” said Tang. “I especially like the live chat feature. Even at midnight – which is often when I have a chance to focus on site issues – my questions are always answered… no waiting. I now use Volusion for four ecommerce sites and I’m sure I’ll add more.”
  •     “Successfully taking a brick-and-mortar store to the web can be a daunting task for any business owner, but it’s critical to long-term growth,” said Clay Olivier, COO/CMO of Volusion. “It is always rewarding to work with dedicated businesspeople like John, Linh and their team. We understand the importance of making the site as simple as possible so they can do what they do best- sell furniture.”

About Volusion

Volusion is a leader in ecommerce solutions for online businesses. Over the last ten years, thousands of companies have used Volusion to succeed online, including market leaders such as Disney, Motorola, Chicago Tribune, Michigan State University and Crutchfield. For more information about Volusion, please visit http://www.volusion.com.

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Olga Kazakova
Volusion
(800) 646-3517
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