(PRWEB) May 29, 2010
North Royalton, Ohio Sal's Heating and Cooling, the Cleveland area heating, cooling and plumbing installation and repair firm, has announced the launch of a web-based consumer initiative.
Owner Salvatore "Sal" Sidoti said he wanted the home page of the newly launched site to be as complete a consumer guide as space would allow. "We looked around and saw so many sites that made you click and click before you could find out the most necessary information, such as whether the contractor could even do what you needed. We decided that's 'nonsense'."
"Our mission statement has been to provide "no nonsense" service. We wanted our online presence to mirror that, and we think we did it," said Sidoti, the founder and operator of the company, who prefers to be called "Sal".
The online informational site is designed to allow a one-page scan of the company's areas of expertise. It includes a list of the more than 20 local communities the company serves, methods of payment accepted, and even pricing specials. It also lists the major manufacturers whose products are sold and serviced, because some shoppers look for specific brands or want factory-authorized service for their particular model.
"Sure you can click around our new site for more specific, in-depth information, and we hope potential customers do. But that first page had to be no-nonsense. Just the facts, ma'am."
Sal pointed out that an online initiative enabled him to provide substantially more consumer information than old phone book display ads ever could.
"We're one of the oldest residential and commercial contractors in our industry," said Sal. "Yet we saw clearly that we could embrace the latest online technology for the good of our customers. It's also good for business. Win-win!" The website includes the opportunity to listen to Sal's appearances on local radio.
Sal's Heating and Cooling was founded in 1967, established in 1975 and incorporated in 1983. It is a family owned and operated business. The company's white vans have become ubiquitous in the East and West Cleveland suburbs, as well as Akron and Parma. The firm maintains satellite offices in each of those three regions to facilitate rapid dispatch of technicians. It has earned the Angie's List Super Service Award, and is Better Business Bureau accredited.
For media information contact Salvatore "Sal" Sidoti: 440-582-4748