Gift Cards Rebate Better than Paper Checks

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Innovative solutions extend gift card use in promotion marketing to new levels through cutting-edge pricing, extensive distribution, and strategic partnering initiatives launched by Lakes Communication Services.

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Lakes Communication Services, a business development organization specializing in marketing prepaid debit and gift cards, announces new programs for marketers to increase customer loyalty, create new revenue streams and build their brands.

Providing customer service experiences that measure up to the demands of today's consumer requires companies to rethink how they fulfill the promotional offers that drive product sales. Replacing rebate checks and certificates with gift cards is key to reshaping promotional fulfillment services to better suit the needs of product marketers and their retail partners. For instance, as rebate incentives (mail-in or instant) for completed purchases, gift cards are more effective than checks or certificates. Gift cards are faster to process than paper checks, and also require less handling. Overall, gift cards cost less and offer more branding and reload options in ways that extend relationships with customers, while rebate checks are increasingly symbolic of the end of the relationship.

DynamicDebits extends use of gift cards in promotional marketing to new levels through cutting edge pricing, extensive distribution, and strategic partnering initiatives recently launched by Lakes Communication Services, based in Los Angeles. For example, Lakes Communication Services offers customized $10 gift cards at up to 80% off card's face value. Minimum quantities are required to capitalize on this ground-breaking offer. For proof of purchase or on-pack/in-pack promotions, just to name a few, product marketers can now offer $10 gift cards where they have grown accustomed to offering the more nominal $3-5.00 rebate check.

All gift cards powered by DynamicDebits will redeem at The Ultimate GiftCard Marketplace, and with Lakes Communication Services soon announcing definitive agreements to extend its gift card network to over 5,000 U.S. retail merchants, their gift cards will also redeem for tens of thousands of products. Product marketers can also tap into The Ultimate GiftCard Network to customize their campaigns to suit specific themes, regions, and other marketing opportunities available through this expansive retailer alliance. The Ultimate GiftCard Marketplace is also a burgeoning community of "ready to spend" gift card recipients seeking every opportunity to flex their muscles wherever buying opportunities exist. For product marketers touting their brands, gift cards are essential to elevating their customer relationship management capabilities above the fray of rebate checks and certificates. LCS' passion for innovation makes it more profitable for marketers to build their brand, create new revenue streams and increase customer loyalty.

About Lakes Communication Services:
Lakes Communication Services is a business development organization that specializes in marketing prepaid debit and gift cards. LCS also operates The Ultimate GiftCard Network as an initiative for members to reorganize existing resources into new marketing muscles and profit opportunities; and The Ultimate GiftCard Marketplace as an emerging online portal where gift cards are redeemed, exchanged and purchased in a community-driven environment that delivers lasting customer experiences.

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Jeffery Lakes
Lakes Communication Services
(877) 852-7797 2
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