Iron Horse Jeans™ to Race in Daytona 2010

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Iron Horse Jeans™ announced today that Tayler Malsam and the Iron Horse Jeans™ No.10 car will be racing in Daytona at the Subway Jalapeño 250 on July 2nd, 2010.

Iron Horse Jeans™ announced today that Tayler Malsam and the Iron Horse Jeans™ No.10 car will be racing in Daytona at the Subway Jalapeño 250 on July 2nd, 2010.

The Subway Jalapeño 250 Powered by Coca-Cola is when the NASCAR Nationwide Series stars will do battle for 250 miles and 100 laps under the lights at Daytona. Nationwide Series veterans such as Steve Wallace, Jason Leffler and Kenny Wallace will face off against Sprint Cup Series stars such as Carl Edwards, Clint Bowyer, Kevin Harvick and Dale Earnhardt Jr. for a coveted Daytona victory. This year Iron Horse Jeans™ will be there with Braun Racing and Tayler Malsam driving the No.10 to make their mark in Daytona’s NASCAR history.

“We are looking forward to a great race in Daytona this weekend with the debut of NASCAR’s new car and of course our new jeans,” commented Mark Wentura, President and co-founder of Iron Horse Jeans™. Race fans will get to see the Iron Horse Jeans™ Show car and meet Tayler at our retail partner Skips Western Wear on Thursday and Friday. Skips is right across from the track at 1320 W. International Speedway Blvd. in Daytona Beach.

“The entire crew is excited about having Iron Horse Jeans™ being part of our new nationwide team as we move into the summer races. The jeans look great, feel great and really fit! We plan on giving Wrangler a real run for their money,” commented Tayler.

In addition to being excited for his first ever Nationwide Series start at the historic Daytona International Speedway, Tayler Malsam can’t wait to hit the surf. The 21-year-old rookie, who has been surfing since he was 13, plans to spend his time away from the track catching some waves at the famed Daytona Beach with some friends.

Iron Horse Jeans™is a new denim alternative - an exclusive jeans brand that offers designer jeans styles at affordable prices with superior features. Jean wearers of all ages have come to know and love Iron Horse Jeans vintage washes, denim finishes, 11 and 12 ounce fabrics, and customized details such as half inch double needle stitching and copper tin hardware trim. http://www.ironhorsejeans.com

Since the launch of Iron Horse Jeans™ in September of 2009, the company has been sponsoring numerous rodeo events, Arabian horse shows, trade shows and will now be a force in NASCAR. Iron Horse Jeans™ is now available in many retail locations across the United States and Canada.

The Iron Horse Jean Company was formed to fill an obvious gap in fashion jean apparel. That’s why they have geared up to deliver the hottest fabrications in jeans, knitwear and belt accessories, reflecting what today’s consumer wants and needs. Fabrics, designs and details based on years of experience working with the demanding Mainstream market.

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Douglas Friedman

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