New Online Retailer Brings Savile Row to Customers’ Homes

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Proper Suit is an exclusive online retailer for men's custom suits, with a refreshing focus on quality and customer service.

Proper Suit: Tailored Suits for Men

They don't have the equipment or resources to build suits of consistent quality, so you never know what you're going to get.

Proper Suit, Inc., an online retailer with offices in San Francisco and Shanghai, is now offering custom bespoke suits for men delivered to your doorstep. With a focus on exceptional quality and customer service, customers can get a completely custom suit made to their exact measurements without paying for the “free champagne” and overzealous salespeople. You can measure yourself at home, and after a quick and easy online process you’ll have a new suit in approximately two weeks. The fit is guaranteed, and Proper Suit will even pay for alterations after you receive your suit.

The focus on quality is what makes Proper Suit different than other online suit shops in the “under $500” category. Competitors have been plagued by quality control issues and use cheaper suiting materials, like polyester, which ultimately leads to a poor customer experience. Part of the problem is that most online retailers outsource their manufacturing to small, individually-managed shops. Steve DeWald, CEO of Proper Suit, says that “they don’t have the equipment or resources to build suits of consistent quality, so you never know what you’re going to get.” Proper Suit’s approach has been to get involved with the operations and manufacturing of their suits, right down to how each seam is stitched. “The Proper Suit label is like a stamp of approval, saying we’ve looked at each and every detail of this suit, and it’s the finest that can be constructed with modern-day technology.”

The online market for apparel has consistently lagged behind other retail categories. Today, only 9% of clothing sales are online. One reason may be that people want to try clothes on before they buy them. Proper Suit hopes to change consumers’ attitudes by guaranteeing the fit and offering options for customization.

Proper Suit is a leading international specialty retailer of custom-made men’s suits. Co-founded in 2009 by Steve DeWald and Richard Hall, Proper Suit offers a wide selection of classic and fashion forward suits with a focus on exceptional quality and customer service. To learn more about Proper Suit, visit Join fans on Facebook at, or follow Proper Suit on Twitter at to stay up-to-date with the latest promotions and new product offerings.

Contact e-mail: press(at)propersuit(dot)com


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Richard Hall
Proper Suit, Inc.
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